Brand & Campaign Lead – Roofing Products

OMG, Inc; Agawam (MA); On-site; USD 90,000 - 110,000; Full time

Job summary

OMG Inc. is seeking a Marketing Manager for the Roofing Products Division in Agawam, MA.

This role collaborates with Sales, Product Management, and NPDI to develop and execute multi-channel marketing campaigns, strengthen brand presence, and drive customer engagement across digital and traditional channels. The role requires a bachelor’s degree with 5–7 years of marketing experience, proficiency in CRM systems, marketing automation, and analytics tools, and the ability to manage external vendors

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field. MBA a plus.
• 5-7 years of marketing experience, including brand management, campaign development, and program execution.
• Demonstrated success executing multi-channel marketing campaigns that support business growth.

Responsibilities

• Promote Safety as the Number One priority of all OMG employees.
• Brand Positioning: develop and maintain brand identity, voice, and market positioning.
• Campaign Development & Execution: create integrated campaigns and collaborate with Sales and Product Management.
• Cross-Functional Collaboration: align marketing initiatives with business goals across departments.
• Industry Event Management: plan and execute company participation in trade shows and conferences.
• Track ROI through lead generation, engagement, and post-event follow-up.

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

CRM systems

Marketing automation

Analytics tools

Job description

OMG Inc. is seeking a Marketing Manager for the Roofing Products Division in Agawam, MA.

This role collaborates with Sales, Product Management, and NPDI to develop and execute multi-channel marketing campaigns, strengthen brand presence, and drive customer engagement across digital and traditional channels. The role requires a bachelor’s degree with 5–7 years of marketing experience, proficiency in CRM systems, marketing automation, and analytics tools, and the ability to manage external vendors