RGM Strategy & OBPPC Enablement Lead

Bodyarmor; Atlanta (GA); On-site; USD 103,000 - 119,000; Full time

Job summary

The Coca-Cola Company in Atlanta seeks a Manager, RGM Segmentation & OBPPC Enablement to lead segmentation analyses and enablement for NAOU priority use cases. You will size segments, build business cases, maintain dashboards, and partner with data, finance, insights, and commercial teams.

You will design pilots, define baselines, measure outcomes, and deliver decision-ready materials for leadership routines.

Qualifications

• Bachelor’s degree required in business, economics, marketing, finance, analytics, statistics, data science, or related field.
• 4–6 years of experience in Revenue Growth Management, consumer/shopper insights, commercial analytics, category management, finance, data analytics, or related disciplines.
• Strong analytical and problem-solving capability with experience across multiple datasets and translating findings into business implications.
• Solid financial acumen and ability to build business cases and scenarios.
• Working knowledge of segmentation, pricing, packaging, assortment, consumer/shopper behavior, or e-commerce.
• Strong PowerPoint and Excel capability and experience with visualization/analytics tools such as Power BI, Tableau, SQL, Python/R, or comparable platforms.
• Clear written and verbal communication and ability to work effectively across cross-functional teams.
• Strong attention to detail, data quality, and analytical documentation.
• Ability to manage multiple workstreams and deliver against deadlines.

Responsibilities

• Conduct consumer, shopper, occasion, channel, outlet, customer, geographic, and digital segmentation analyses using multiple data sources.
• Size priority segments and growth pools and maintain dashboards and analytical tools used by the team.
• Support affordability and premiumization use cases by analyzing entry-price thresholds and value-for-money needs.
• Build business cases and scenarios covering volume, revenue, investment, incrementality, margin, profitability, cannibalization, and system value.
• Prepare decision-ready analyses, visualizations, selling stories, and briefing materials for leadership routines.
• Support pilot design and execution by defining baselines, success measures, and test-versus-control analyses.
• Maintain segmentation definitions, data dictionaries, use-case libraries, playbooks, and shared repositories.
• Partner with data, finance, insights, digital, customer, and franchise teams to source data and improve segmentation insights.
• Track adoption and impact measures for priority use cases and surface opportunities.
• Support capability materials, tools, workshops, and routines that enable teams to apply segmentation consistently.
• Apply agile, test-and-learn methods to improve tools and materials.

Skills

Analytical thinking

Communication skills

Cross-functional collaboration

Education

Bachelor's degree in business, economics, marketing, finance, analytics, statistics, data science, or a related field

Tools

Power BI

Tableau

SQL

Python/R

Job description

The Coca-Cola Company in Atlanta seeks a Manager, RGM Segmentation & OBPPC Enablement to lead segmentation analyses and enablement for NAOU priority use cases. You will size segments, build business cases, maintain dashboards, and partner with data, finance, insights, and commercial teams.

You will design pilots, define baselines, measure outcomes, and deliver decision-ready materials for leadership routines.