RGM Segmentation & OBPPC Enablement Manager

Coca-Cola Co; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

The Coca-Cola Company seeks a Manager, RGM Segmentation & OBPPC Enablement to power NAOU segmentation and priority OBPPC use cases. You will conduct consumer, shopper, and geographic segmentation analyses, size growth pools, and build decision-ready materials for cross-functional partners.

Responsibilities include maintaining tools and dashboards, supporting pilots, and ensuring routine adoption. Strong analytics, collaboration, and communication skills are essential for success in a fast-paced

Qualifications

• Bachelor’s degree in business, economics, marketing, finance, analytics, statistics, data science, or related field.
• Advanced analytical and problem-solving skills with experience across multiple datasets.
• Strong financial acumen and ability to build business cases and scenarios.
• Familiarity with segmentation, pricing, packaging, assortment, and consumer behavior.

Responsibilities

• Conduct segmentation analyses across consumer, shopper, occasion, channel, and geography.
• Size priority segments and grow pools; maintain dashboards and tools.
• Support pilots and develop decision-ready materials for OBPPC and leadership.
• Build business cases covering volume, revenue, margins, and profitability.
• Track adoption and measure impact of priority use cases.

Skills

Analytical thinking

Problem solving

Cross-functional collaboration

Communication

Attention to detail

Time management

Education

Bachelor’s degree in business, economics, marketing, finance, analytics, statistics, data science, or related field

Tools

Power BI

Tableau

SQL

Python/R

Excel

Dashboard tools

Job description

The Coca-Cola Company seeks a Manager, RGM Segmentation & OBPPC Enablement to power NAOU segmentation and priority OBPPC use cases. You will conduct consumer, shopper, and geographic segmentation analyses, size growth pools, and build decision-ready materials for cross-functional partners.

Responsibilities include maintaining tools and dashboards, supporting pilots, and ensuring routine adoption. Strong analytics, collaboration, and communication skills are essential for success in a fast-paced