Director of RGM Segmentation & Growth Strategy

Coca-Cola Co; Atlanta (GA); Sur place; USD 148 000 - 169 000; Plein temps

Résumé du poste

The Coca-Cola Company is seeking a Director to lead the NAOU segmentation framework across consumers, shoppers, occasions, channels, and geographies from its Atlanta office. You will translate segmentation insights into strategic OBPPC actions and ensure cross-functional alignment with Finance, Marketing, and RGM teams.

You will design and refine segmentation methodologies, establish standards, and coach teams on data-driven decision making to maximize portfolio performance and avoid

Qualifications

• Bachelor’s degree in business, economics, marketing, finance, analytics, statistics, data science, or a related field.
• 8–10 years of experience in Revenue Growth Management, consumer/shopper insights, segmentation, advanced analytics, category strategy, commercial strategy, or related disciplines.
• Advanced analytical capability, including segmentation methodology, opportunity sizing, scenario modeling, and financial business-case development.
• Strong understanding of consumer and shopper behavior across physical retail and e-commerce.
• Strong commercial and financial acumen across price, package, mix, margin, incrementality, and system economics.

Responsabilités

• Build and continuously improve the common NAOU segmentation taxonomy, methodology, and decision rules across dimensions.
• Identify, size, and prioritize high-value growth pools using diverse data sources.
• Lead de-averaging analyses to reveal different needs, economics, and growth opportunities.
• Translate segment insights into strategic OBPPC implications across brand, package, price, assortment, and channels.
• Develop segment economics and business cases covering volume, revenue, investment, incrementality, and margin.
• Design use cases and testable hypotheses for affordability, premiumization, and portfolio-access opportunities.
• Partner with cross-functional teams to integrate data and improve segmentation precision.
• Establish analytical standards, data requirements, and quality controls for consistent application.
• Provide strategic recommendations and coach team members on analytical methods.

Connaissances

Strong communication

Storytelling

Analytical capability

Leadership

Formation

Bachelor’s degree in business

Outils

Python/R

SQL

Power BI

Tableau

Description du poste

The Coca-Cola Company is seeking a Director to lead the NAOU segmentation framework across consumers, shoppers, occasions, channels, and geographies from its Atlanta office. You will translate segmentation insights into strategic OBPPC actions and ensure cross-functional alignment with Finance, Marketing, and RGM teams.

You will design and refine segmentation methodologies, establish standards, and coach teams on data-driven decision making to maximize portfolio performance and avoid