Director, RGM Segmentation Strategy & Growth

Bodyarmor; Atlanta (GA); On-site; USD 148,000 - 169,000; Full time

Benefits offered by this job

Medical benefits

Annual incentive

Relocation assistance

Job summary

The Coca-Cola Company in Atlanta seeks a strategic Director, RGM Segmentation Framework to design, evolve, and apply the NAOU segmentation framework across consumers, shoppers, occasions, channels, and geographies. You will translate insights into actionable OBPPC implications and guide senior leaders on framework choices.

Leading cross-functional teams and applying agile, test-and-learn methods, you will establish standards, models, and decision rules to drive growth, profitability, and

Qualifications

• Bachelor’s degree in business, economics, marketing, finance, analytics, statistics, data science, or related field.
• 8–10 years in Revenue Growth Management, consumer/shopper insights, segmentation or related analytics.
• Strong analytical capability and ability to translate data into strategic decisions.
• Lead ambiguous cross-functional analytical problems and influence senior stakeholders.

Responsibilities

• Build and continuously improve the NAOU segmentation taxonomy, methodology, and decision rules.
• Identify, size, and prioritize high-value growth pools using diverse data sources.
• Lead de-averaging analyses revealing different needs, economics, and growth opportunities.
• Translate segment insights into OBPPC implications across product, price, assortment, and channels.
• Develop segment economics and business cases including volume, revenue, margin, and cannibalization.
• Design use cases and testable hypotheses for affordability, premiumization, and portfolio access.
• Partner with multiple functions to integrate data and improve segmentation precision.
• Establish standards, data requirements, and quality controls for consistent application.
• Coach team members on methods and use-case design; apply agile/test-learn approaches.

Skills

Advanced analytics

Segmentation methodology

Scenario modeling

Financial business-case development

Cross-functional collaboration

Communication / storytelling

Education

Bachelor’s degree in business, economics, marketing, finance, analytics, statistics, data science, or related field

Tools

Python

R

SQL

Power BI

Tableau

Job description

The Coca-Cola Company in Atlanta seeks a strategic Director, RGM Segmentation Framework to design, evolve, and apply the NAOU segmentation framework across consumers, shoppers, occasions, channels, and geographies. You will translate insights into actionable OBPPC implications and guide senior leaders on framework choices.

Leading cross-functional teams and applying agile, test-and-learn methods, you will establish standards, models, and decision rules to drive growth, profitability, and