RGM Franchise Lead – Southwest Growth & Execution

The Coca-Cola Company; Plano (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

The Coca-Cola Company in Plano, TX seeks a strategic RGM Franchise Execution Director to lead cross‑functional planning and drive profitable growth for the CCSWB franchise. You will translate enterprise RGM strategies into local execution, manage key stakeholder expectations, and influence bottlers with data‑driven recommendations.

Join a high‑visibility, matrixed environment where strong commercial judgment, analytical capability, and collaboration across the RGM Center, Franchise Leadership,

Qualifications

• Bachelor’s degree in Business, Finance, Marketing, Analytics, or related field.
• 6+ years of experience in Revenue Growth Management, commercial strategy, finance, sales, or related roles.
• Strong understanding of OBPPC, pricing, route-to-market, and system economics.

Responsibilities

• Serve as the primary day-to-day RGM interface among the RGM Center, CCSWB Franchise Leadership, and customer teams.
• Lead RGM support for Southwest annual planning and Joint Business Planning, including opportunity mapping, territory and outlet assessments, Sources of Growth sizing, financial waterfalls, bottler commitments, and execution milestones.
• Manage 1 or 2 customer call points from an RGM perspective that are relevant to CCSWB.
• Translate national System Health strategies into Franchise-specific priorities and Bottler execution plans.
• Own in-year performance stewardship, including identification of gaps, development of contingency actions, and tracking performance versus plan.
• Partner with Bottler to identify local opportunities, risks, and execution gaps; act as the Voice of Bottler in Center-led strategy development.
• Represent CCSWB Franchise priorities when evaluating Center initiatives, escalating material conflicts, exceptions, and investment needs to the Team Leader.
• Lead or support Southwest pilots and commercialization programs across package architecture, affordability, pricing, innovation, OBPPC, and execution; define success measures, capture learning, and share scalable insights.
• Size and shape Southwest Sources of Growth and align local rate, mix, transaction, household, outlet, and package priorities with the annual and multi-year plan.
• Enable system alignment through structured routines, governance forums, and cross-functional collaboration.

Skills

RGM fundamentals

Analytical skills

Commercial judgment

Cross-functional influence

Education

Bachelor’s degree in Business, Finance, Marketing, Analytics, or related field

MBA or equivalent advanced degree

Job description

The Coca-Cola Company in Plano, TX seeks a strategic RGM Franchise Execution Director to lead cross‑functional planning and drive profitable growth for the CCSWB franchise. You will translate enterprise RGM strategies into local execution, manage key stakeholder expectations, and influence bottlers with data‑driven recommendations.

Join a high‑visibility, matrixed environment where strong commercial judgment, analytical capability, and collaboration across the RGM Center, Franchise Leadership,