Revenue-Driven Sales & Marketing Ops Director

SPHERIX GLOBAL INSIGHTS US INC; Exton (PA); On-site; USD 140,000 - 190,000; Full time

Job summary

SPHERIX GLOBAL INSIGHTS US INC in Exton, PA is seeking a Sales & Marketing Operations Director to lead strategy, processes, technology, performance, and analytics across the revenue teams. You will own the marketing stack (HubSpot Marketing Hub, GA4, GSC, Hotjar) alongside the sales CRM and pipeline systems, ensuring collaboration and standardized workflows.

The role focuses on forecasting, KPI development, dashboarding, and data-driven decision making.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 5+ years of experience in sales & marketing operations, CRM management, marketing automation, and campaign analytics, or a related field, preferably in market research or life sciences/biopharma industries.
• 3+ years of experience managing a team.
• Proven experience managing multidisciplinary teams and working with executive stakeholders.
• Proficiency in HubSpot CRM and sales analytics tools (e.g., PowerBI, Tableau).
• Proficiency in marketing automation platforms (e.g., HubSpot Marketing Hub) and web/product analytics tools (e.g., GA4, Google Search Console, Hotjar).
• Proficiency in using AI tools such as ChatGPT or Claude to improve processes and efficiencies.
• Proficiency in Microsoft Excel.
• Strong understanding of data analysis, forecasting, and sales reporting methodologies.

Responsibilities

• Oversee CRM systems implementation, configuration, and daily operation (e.g., HubSpot) to align with business objectives.
• Provide training and support on CRM usage and best practices.
• Evaluate CRM capabilities, configuration, and integrations for visibility into sales activity.
• Collaborate with Finance, Sales, and Marketing to maximize CRM performance.
• Own and administer marketing automation platform end to end, including workflows and lead scoring.
• Define and maintain marketing-to-sales lead handoff processes and SLAs.
• Develop, standardize, and optimize sales and marketing processes, including writing SOPs.
• Partner with the CRO to develop sales enablement materials and trainings.
• Standardize campaign, content, and creative workflows with operations rigor.
• Identify bottlenecks in the sales pipeline and suggest improvements.
• Establish and scale best practices for sales efficiency and cycle shortening.
• Oversee and optimize activity of Sales Operations Manager.
• Develop KPIs and dashboards for visibility; monitor performance.
• Oversee dashboard and report creation; analyze data for insights.
• Own campaign and channel performance reporting and website analytics.
• Partner with leaders to align forecasting models with trends.
• Analyze ROI on marketing spend by channel and campaign.

Skills

CRM management

Marketing automation

Campaign analytics

Sales forecasting

Data analysis

Leadership

Cross-functional collaboration

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Tools

HubSpot

PowerBI

Tableau

GA4

Google Search Console

Hotjar

Excel

Job description

SPHERIX GLOBAL INSIGHTS US INC in Exton, PA is seeking a Sales & Marketing Operations Director to lead strategy, processes, technology, performance, and analytics across the revenue teams. You will own the marketing stack (HubSpot Marketing Hub, GA4, GSC, Hotjar) alongside the sales CRM and pipeline systems, ensuring collaboration and standardized workflows.

The role focuses on forecasting, KPI development, dashboarding, and data-driven decision making.