Revenue Analytics Lead - Monetization & Growth

The Wirecutter; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

The Wirecutter is seeking a Senior Manager, Revenue Analytics to power our business strategy. You will lead a team of analysts and partner with Revenue, Product, and Marketing leads to establish KPIs, run conversion experiments, and build attribution frameworks that scale revenue.

You will report to the Executive Director, Data Analytics and work across Affiliate, Advertising, and E-commerce to optimize monetization while upholding our mission and journalistic independence.

Qualifications

• 6+ years of revenue or e-commerce analytics experience.
• 2+ years of people management experience.
• 3+ years of experience in diverse revenue models incl. affiliate, programmatic advertising, and DTC e-commerce.
• 3+ years of A/B testing, CRO, and pricing/placement experiments.
• 3+ years of experience with SQL and BI tools to build dashboards.

Responsibilities

• Lead, mentor, and onboard two direct reports and guide their growth.
• Analyze affiliate revenue drivers across content touch points.
• Lead analytics for Wirecutter Store: unit economics, merchandise performance, cart funnel, AOV, and CAC/repeat metrics.
• Partner with Ad Ops and Advertising teams to track RPM, eCPM, fill rates, and ad-viewability.
• Evaluate trade-offs between affiliate links, ad placements, and store product placements to maximize revenue per user.
• Lead recurring commercial reporting for Wirecutter Leadership, forecasting, and strategic expansion opportunities.
• Support our journalistic independence and mission while driving monetization strategy.

Skills

Revenue analytics

E-commerce analytics

A/B testing

CRO

SQL

Tableau

Tools

SQL

Tableau

Looker

Job description

The Wirecutter is seeking a Senior Manager, Revenue Analytics to power our business strategy. You will lead a team of analysts and partner with Revenue, Product, and Marketing leads to establish KPIs, run conversion experiments, and build attribution frameworks that scale revenue.

You will report to the Executive Director, Data Analytics and work across Affiliate, Advertising, and E-commerce to optimize monetization while upholding our mission and journalistic independence.