Senior Manager, Audience & Product Analytics, NYT Wirecutter

The Wirecutter; United States; Hybrid; USD 150,000 - 190,000; Full time

Job summary

The New York Times Wirecutter team is seeking a Senior Manager, Audience Product Analytics to empower growth. You will lead a team of analysts, study audience trends, and drive product improvements across engagement metrics and experiments.

Reporting to the Executive Director of Data Analytics and Insights, this role is flexible to in-office or remote work, with collaboration across product, design, engineering, and editorial teams.

Qualifications

• 6+ years of experience in data analytics, with product or publishing teams.
• 2+ years of dedicated people leadership experience managing analysts.
• 5+ years of experience in A/B testing.
• 1+ years of experience reporting on audience engagement or traffic trends for a digital publisher.

Responsibilities

• Manage a team of three direct reports and deliver high-quality analytics output.
• Analyze audience growth, traffic drivers, and user engagement trends to inform decisions.
• Partner with Product, Design, Engineering, and Editorial to set strategy and roadmaps.
• Lead the design, execution, and post-analysis of product experiments (A/B testing).
• Translate complex data into clear narratives and actionable recommendations.
• Support journalistic independence and the mission to seek the truth.

Skills

Audience analytics

Leadership

A/B testing

SQL

Data visualization

Tools

Tableau

Looker

Python

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About the Role

New York Times Wirecutter team is looking for a Senior Manager, Audience Product Analytics to power our growth strategy. Your core mandate will be to build an understanding of our audience— who they are, how they engage with content and product features, and what brings them back. You will lead a team of analysts responsible for understanding audience trends, driving product improvement, and optimizing user engagement. You will provide leadership and data-driven insights, working with audience, product, and engineering leads to establish goals, design experiments, and uncover new opportunities.

You will report to the Executive Director of Data Analytics and Insights, Wirecutter. This opportunity is flexible to in office or remote work.

Responsibilities

• You will manage a team of three direct reports—promoting a culture of curiosity and excellence while setting clear deliverables, supporting career growth, and ensuring high-quality analytics output
• You will analyze audience growth, traffic drivers, customer journey touch points, and user engagement trends to inform strategic decision-making
• You will partner with functional leads (Product, Design, Engineering, Editorial) to set strategy, define goals, and build the audience and product analytics roadmap
• You will lead the design, execution, and post-analysis of product experiments (A/B testing). Provide expertise on primary metrics, trade-offs between competing goals, and recommendations to evolve product offerings
• You will translating complex behavioral data and insights into compelling narratives and actionable recommendations in a clear
• You will demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world

Basic Qualifications

• 6+ years of experience in data analytics, with direct experience working with product or publishing teams
• 2+ years of dedicated people leadership experience managing analysts
• 5+ years of experience in A/B testing
• 1+ years of experience reporting on audience engagement, traffic trends, or customer journey modeling for a digital publisher or media organization
• Advanced mastery of SQL and experience with BI/data visualization tools (e.g., Tableau, Looker)

Preferred Qualifications

• Proficiency in Python or R
• Knowledge of the digital media industry or affiliate marketing
• Quantitative d