Senior Manager, Revenue Analytics, NYT Wirecutter

The Wirecutter; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

The Wirecutter is seeking a Senior Manager, Revenue Analytics to power our business strategy. You will lead a team of analysts and partner with Revenue, Product, and Marketing leads to establish KPIs, run conversion experiments, and build attribution frameworks that scale revenue.

You will report to the Executive Director, Data Analytics and work across Affiliate, Advertising, and E-commerce to optimize monetization while upholding our mission and journalistic independence.

Qualifications

• 6+ years of revenue or e-commerce analytics experience.
• 2+ years of people management experience.
• 3+ years of experience in diverse revenue models incl. affiliate, programmatic advertising, and DTC e-commerce.
• 3+ years of A/B testing, CRO, and pricing/placement experiments.
• 3+ years of experience with SQL and BI tools to build dashboards.

Responsibilities

• Lead, mentor, and onboard two direct reports and guide their growth.
• Analyze affiliate revenue drivers across content touch points.
• Lead analytics for Wirecutter Store: unit economics, merchandise performance, cart funnel, AOV, and CAC/repeat metrics.
• Partner with Ad Ops and Advertising teams to track RPM, eCPM, fill rates, and ad-viewability.
• Evaluate trade-offs between affiliate links, ad placements, and store product placements to maximize revenue per user.
• Lead recurring commercial reporting for Wirecutter Leadership, forecasting, and strategic expansion opportunities.
• Support our journalistic independence and mission while driving monetization strategy.

Skills

Revenue analytics

E-commerce analytics

A/B testing

CRO

SQL

Tableau

Tools

SQL

Tableau

Looker

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

About the Role

NYT Wirecutter is looking for a Senior Manager, Revenue Analytics to power our business strategy. Your core mandate is to increase audience monetization across our primary businesses-Affiliate, Advertising, and E-commerce-ensuring we preserve long-term audience trust. As a player-coach role, you will lead a team of analysts and partner closely with Revenue, Product, and Marketing leads to establish KPIs, run conversion experiments, and build attribution frameworks that scale revenue. You will report to the Executive Director, Data Analytics.

Responsibilities

• You will lead, mentor, and onboard a team of two direct reports, nurturing their career growth.
• You will analyze affiliate revenue drivers (e.g., merchant commissions, EPC, conversion rates, and partner yield) across all content touch points.
• You will be the analytics lead for the newly launched Wirecutter Store, reporting on unit economics, merchandise performance, cart funnel analytics, order value (AOV), and customer acquisition/repeat purchase metrics.
• You will partner with Ad Ops and Advertising teams to track ad yield (RPM, eCPM), fill rates, and ad unit viewability, balancing display and custom content revenue against user experience and page speed.
• You will evaluate trade-offs between affiliate links, ad placements, and Wirecutter Store product placements on site, creating a holistic monetization framework to maximize total revenue per user.
• You will lead recurring commercial reporting for Wirecutter Leadership, communicating complex multi-channel revenue dynamics, forecasting, and strategic expansion opportunities.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

• 6+ years of experience in revenue or e-commerce analytics, with direct experience supporting affiliate marketing, digital advertising, or online retail operations
• 2+ years of people management experience
• 3+ years of experience analyzing diverse revenue models, including affiliate marketing, programmatic/direct digital advertising, and DTC e-commerce operations
• 3+ years of experience in A/B testing, conversion rate optimization (CRO), and pricing/placement experiments aimed at.
• Advanced mastery of SQL and experience with BI/data visualization tools (e.g., Tableau, Looker) to build end-to-end commercial dashboards and