Senior Revenue Analytics Lead - Remote

The New York Times Company; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

401(k)

Employee stock purchase plan

Paid vacation

Paid sick days

Parental leave

Tuition reimbursement

Professional development programs

Job summary

The New York Times Company, via Wirecutter, is seeking a Senior Manager, Revenue Analytics to lead a small analytics team and shape monetization across Affiliate, Advertising, and E-commerce. You will partner with Revenue, Product, and Marketing leads to establish KPIs, run conversion experiments, and build attribution frameworks that scale revenue.

You will report to the Executive Director, Data Analytics.

Qualifications

• 6+ years of experience in revenue or e-commerce analytics.
• 2+ years of people management experience.
• 3+ years analyzing diverse revenue models, including affiliate marketing, programmatic/direct digital advertising, and DTC e‑commerce operations.
• 3+ years of experience in A/B testing, CRO, and pricing/placement experiments.
• Advanced mastery of SQL and BI tools (Tableau, Looker) to build dashboards and financial reporting models.

Responsibilities

• Lead, mentor, and onboard a team of two direct reports, nurturing their career growth.
• Analyze affiliate revenue drivers across content touch points.
• Lead analytics for the newly launched Wirecutter Store, reporting on unit economics, merchandise performance, cart funnel analytics, order value (AOV), and customer acquisition/repeat purchase metrics.
• Partner with Ad Ops and Advertising teams to track ad yield (RPM, eCPM), fill rates, and ad unit viewability, balancing display and content revenue against user experience and page speed.
• Evaluate trade-offs between affiliate links, ad placements, and Wirecutter Store product placements to maximize revenue per user.
• Lead recurring commercial reporting for Wirecutter Leadership, communicating complex multi‑channel revenue dynamics, forecasting, and strategic expansion opportunities.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Skills

SQL

Tableau

Looker

A/B testing

CRO

Leadership

Education

Quantitative degree

Tools

Python

R

Tableau

Looker

Job description

The New York Times Company, via Wirecutter, is seeking a Senior Manager, Revenue Analytics to lead a small analytics team and shape monetization across Affiliate, Advertising, and E-commerce. You will partner with Revenue, Product, and Marketing leads to establish KPIs, run conversion experiments, and build attribution frameworks that scale revenue.

You will report to the Executive Director, Data Analytics.