Monetization & Revenue Analytics Lead (Remote)

The New York Times Company; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Restricted stock

401(k) plan

Medical/dental/vision

Vacation days

Parental leave

Tuition reimbursement

Professional development

Job summary

The New York Times Company is seeking a Senior Manager, Revenue Analytics for Wirecutter to drive audience monetization across Affiliate, Advertising, and E-commerce. You will lead a small analytics team, partner with Revenue, Product, and Marketing, and establish KPIs, run experiments, and build attribution frameworks to scale revenue while maintaining audience trust.

You will oversee analytics for affiliate revenue drivers, ad yield metrics, and Wirecutter Store economics.

Qualifications

• 6+ years of revenue or e-commerce analytics experience with affiliate marketing, ad tech, or online retail operations.
• 2+ years of people management experience.
• 3+ years analyzing diverse revenue models including affiliate, programmatic/direct advertising, and DTC e-commerce.
• 3+ years of experience in A/B testing, CRO, and pricing/placement experiments.

Responsibilities

• Lead, mentor, and onboard a team of two direct reports.
• Analyze affiliate revenue drivers across content touchpoints (merchant commissions, EPC, conversion rates).
• Lead analytics for Wirecutter Store including unit economics, merchandise performance, cart funnel analytics, and AOV.
• Partner with Ad Ops and Advertising teams to track ad yield, fill rates, and viewability while balancing revenue with user experience and page speed.
• Evaluate trade-offs between affiliate links, ad placements, and Wirecutter Store product placements to maximize revenue per user.
• Lead recurring commercial reporting for Wirecutter Leadership including forecasting and expansion opportunities.
• Support journalistic independence and commitment to The New York Times mission.

Skills

SQL

Tableau/Looker

Python or R

A/B testing

Data storytelling

Education

Quantitative degree (Economics/Analytics)

Tools

Shopify

Magento

Ad tech platforms

Affiliate networks

Job description

The New York Times Company is seeking a Senior Manager, Revenue Analytics for Wirecutter to drive audience monetization across Affiliate, Advertising, and E-commerce. You will lead a small analytics team, partner with Revenue, Product, and Marketing, and establish KPIs, run experiments, and build attribution frameworks to scale revenue while maintaining audience trust.

You will oversee analytics for affiliate revenue drivers, ad yield metrics, and Wirecutter Store economics.