Lifecycle & Retention Marketing Lead - Ecommerce & Membership

OpenKrill; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

ARB Interactive seeks an experienced Lifecycle Marketing leader to own the end-to-end lifecycle across email and SMS for its PCH program. You will drive strategy and hands-on execution, mapping the full customer journey from registration to membership and win-back, focusing on revenue growth through retention and reactivation.

Bring 7+ years in lifecycle/CRM, deep Klaviyo expertise, and a proven ability to improve retention and LTV in ecommerce.

Qualifications

• 7+ years in lifecycle, CRM, or retention marketing, including owning a lifecycle program end to end.
• Deep hands-on Klaviyo experience, including building complex flows from strategy through implementation.
• Experience leading a CRM/ESP migration or building a Klaviyo program from scratch.
• Email and SMS experience in an ecommerce and/or subscription/membership business.
• A track record of measurably improving retention, repeat purchase, conversion, churn, or LTV.
• Proven revenue impact. You can point to lifecycle programs you built that measurably grew revenue.
• Strong analytical skills and experience running structured A/B tests.
• Shopify or Shopify Plus experience.
• Excellent attention to detail and QA discipline.
• The ability to work independently and drive your own priorities.

Responsibilities

• Own the lifecycle roadmap. Find the biggest opportunities across the customer journey and bring them to the team, rather than waiting for someone to hand you a brief.
• Lead PCH’s move to Klaviyo by building our lifecycle program and core flows from the ground up.
• Build and optimize automated flows directly in Klaviyo. That includes trigger and event logic, segmentation, entry/exit and suppression rules, coordinating email and SMS, and personalization.
• Build behavior-based segments by lifecycle stage, purchase history, membership status, engagement, and customer value.
• Run membership programs: onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades.
• Partner with Paid UA to turn customer data into Meta audiences and to align what new users experience from ad click to first purchase.
• Run a steady testing program. Every test starts with a hypothesis and a target KPI, and ends with documented learnings and a next step.
• Own the campaign calendar and QA process, especially during high-volume promotional periods and sweepstakes deadlines.
• Own lifecycle reporting. Connect CRM activity to revenue, conversion, repeat purchase, retention, churn, reactivation, and LTV.
• Audit our current lifecycle and Klaviyo setup and map the customer journey in the first 90 days.

Skills

Lifecycle marketing

Klaviyo

CRM migration

Email marketing

SMS marketing

A/B testing

Analytics

Shopify

Independence

Revenue impact

Tools

Klaviyo

Shopify

Job description

ARB Interactive seeks an experienced Lifecycle Marketing leader to own the end-to-end lifecycle across email and SMS for its PCH program. You will drive strategy and hands-on execution, mapping the full customer journey from registration to membership and win-back, focusing on revenue growth through retention and reactivation.

Bring 7+ years in lifecycle/CRM, deep Klaviyo expertise, and a proven ability to improve retention and LTV in ecommerce.