Retail Media Programmatic Leader

WPP Media Limited; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits

Paid time off

Job summary

WPP Media in the United States is seeking a Manager, Programmatic Commerce to lead tactical activation and day-to-day management of programmatic retail campaigns across networks and DSPs. You will drive audience and creative strategy, conduct research, and oversee setup, management, and reporting in collaboration with clients.

The role emphasizes strong leadership, expertise in retail media, and the ability to optimize across platforms like Amazon, Walmart, and The Trade Desk.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ years of experience in biddable performance media execution or paid ecommerce.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).

Responsibilities

• Manage a team of direct reports and their career development.
• Oversee programmatic media activations across retailer networks and DSPs (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.).
• Execute campaign setup, bid recommendations, and budgeting, using retail bid management tech where applicable.
• Maintain strong relationships with key account stakeholders.
• Ensure ongoing campaign compliance with guidelines and best practices.
• Lead cross-channel testing and optimization strategies.
• Prepare campaign performance reports weekly, monthly, and quarterly.
• Synthesize data, identify trends, and recommend actions to maximize results.

Skills

Team leadership

Programmatic media

Bid management

Retail media

Campaign management

Data reporting

Excel

Education

Bachelor’s Degree

Tools

Pacvue

Skai

Epsilo

The Trade Desk

Job description

WPP Media in the United States is seeking a Manager, Programmatic Commerce to lead tactical activation and day-to-day management of programmatic retail campaigns across networks and DSPs. You will drive audience and creative strategy, conduct research, and oversee setup, management, and reporting in collaboration with clients.

The role emphasizes strong leadership, expertise in retail media, and the ability to optimize across platforms like Amazon, Walmart, and The Trade Desk.