Programmatic Commerce Lead - Retail Media

Mindshare; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental, vision insurance

Paid time off

Job summary

WPP Media in New York is seeking a Manager, Programmatic Commerce to drive tactical activation and day-to-day programmatic management across retailer networks and DSPs. You will guide audience and creative strategy, perform competitive research, and manage setup, management, and reporting of programmatic media buys in collaboration with clients.

The role requires 3+ years in biddable media, a Bachelor’s in a related field, and a proven ability to lead teams.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 3+ years in biddable performance media or paid ecommerce, preferably retail programmatic.

Responsibilities

• Lead a team of direct reports and develop their careers.
• Oversee programmatic activations across retailer networks and DSPs.
• Execute campaign setup, bid recommendations, and budgeting with retail bid management tools.
• Maintain strong relationships with key account stakeholders.
• Ensure campaign compliance with guidelines and best practices.
• Lead cross-channel testing and optimization strategies.
• Prepare weekly/monthly/quarterly performance reports.
• Analyze data trends to maximise business results.
• Address technical issues with campaign serving.
• Stay informed on marketplace dynamics in ad products and measurement.

Skills

Team leadership

Programmatic activations

Bid management

Campaign setup

Budgeting

Reporting

Retail media

Stakeholder management

Pacvue

Skai

Epsilo

Criteo

The Trade Desk

Amazon

Walmart

Education

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience

Tools

Pacvue

Skai

Epsilo

Job description

WPP Media in New York is seeking a Manager, Programmatic Commerce to drive tactical activation and day-to-day programmatic management across retailer networks and DSPs. You will guide audience and creative strategy, perform competitive research, and manage setup, management, and reporting of programmatic media buys in collaboration with clients.

The role requires 3+ years in biddable media, a Bachelor’s in a related field, and a proven ability to lead teams.