Retail Programmatic Specialist

WPP Media; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Job summary

WPP Media seeks a Senior Associate, Programmatic Commerce to support tactical activation and day-to-day media management of programmatic activations across retailer networks and DSPs. You'll help craft audience and creative strategies, conduct competitive research, set up campaigns, and generate performance reports for weekly, monthly, and quarterly reviews.

The role emphasizes collaboration with client teams, experience with multiple retail platforms, and a data-driven approach to optimize

Qualifications

• Bachelor’s degree or equivalent professional work experience in business, analytics, or advertising.
• 2+ years of experience in biddable performance media or paid ecommerce, preferably retail programmatic.
• Experience across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta).

Responsibilities

• Assist in tactical activation and day-to-day media management of programmatic activations.
• Lead audience and creative strategy development, research, setup, management, and reporting.
• Coordinate with retail media networks and internal teams to maximize investment.
• Audit tags, ensure campaign compliance, and provide guidance to Ad Ops.
• Reconcile, invoice, traffic, and map data to internal campaign management platform.

Skills

Programmatic media execution

Biddable performance

Retail media platforms

Campaign management

Data analysis

Cross-team collaboration

Education

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising

Tools

Pacvue

Skai

Epsilo

Excel

PowerPoint

Outlook

Google Ads

Meta Ads

Job description

WPP Media seeks a Senior Associate, Programmatic Commerce to support tactical activation and day-to-day media management of programmatic activations across retailer networks and DSPs. You'll help craft audience and creative strategies, conduct competitive research, set up campaigns, and generate performance reports for weekly, monthly, and quarterly reviews.

The role emphasizes collaboration with client teams, experience with multiple retail platforms, and a data-driven approach to optimize