Senior Retail Media Strategist

WPP Media Limited; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive medical insurance

Retirement plans

Hybrid work model

Job summary

WPP Media is seeking a skilled professional to manage biddable performance media activations across major retailer networks, including Amazon and Walmart. You will drive campaign setup, bid recommendations, and budgeting to meet client goals using retail bid management tools.

With 2+ years in retail media execution and a Bachelor's degree, you will optimize campaigns across platforms like Amazon, Instacart, Google, and Meta, while preparing performance reports and insights to guide strategy.

Qualifications

• Bachelor's degree and advanced English level (B2–C2).
• At least 2 years of experience in biddable performance media execution, with a strong preference for retail media execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).

Responsibilities

• Manage search and programmatic media activations across several retailer media networks including Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment using retail bid management technologies.
• Prepare campaign performance reports, identify insights and optimizations utilizing historical data and competitive research.

Skills

Biddable media

Campaign management

Retail media platforms

Education

Bachelor's degree

Job description

WPP Media is seeking a skilled professional to manage biddable performance media activations across major retailer networks, including Amazon and Walmart. You will drive campaign setup, bid recommendations, and budgeting to meet client goals using retail bid management tools.

With 2+ years in retail media execution and a Bachelor's degree, you will optimize campaigns across platforms like Amazon, Instacart, Google, and Meta, while preparing performance reports and insights to guide strategy.