Programmatic Commerce Manager — Growth & Activation

WPP Media; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

retirement plans

Paid time off

Job summary

WPP Media in New York, NY, is seeking a Manager, Programmatic Commerce to drive excellence in activation and daily management of programmatic media buys across retailer networks and DSPs such as Amazon, The Trade Desk, and Walmart. You will lead audience and creative strategy, conduct competitive research, oversee campaign setup and reporting, and partner with clients to maximize retail media investment.

An entrepreneurial, fast-paced, collaborative approach is essential to deliver measurable

Qualifications

• Bachelor’s degree required or equivalent work experience.
• 3+ years in biddable performance media or paid ecommerce.
• Experience leading a team and working with cross-functional partners.
• Strong Excel and PowerPoint skills.

Responsibilities

• Manage a team of direct reports and their career development.
• Oversee programmatic activations across retailer networks and DSPs.
• Execute campaign setup, budgeting, and bid recommendations.
• Maintain relationships with key account stakeholders to maximize promotional opportunities.
• Ensure on-going campaign compliance with internal guidelines and best practices.
• Lead cross-channel testing and optimization strategies.
• Prepare campaign performance reports weekly, monthly, and quarterly.
• Synthesize data points, identify trends, and recommend actions.
• Address technical issues with media campaign serving.
• Stay updated on marketplace dynamics in ad products and measurement.
• Manage reconciliation, invoicing/billing, trafficking, and data mapping.

Skills

Team leadership

Programmatic media

Campaign management

Retail media platforms

Bid management tools

Data analysis

Excel/PowerPoint/Outlook

Education

Bachelor’s degree in Business/Analytics/Marketing/Communications/Advertising; OR equivalent work experience

Tools

Pacvue

Skai

Epsilo

Criteo

The Trade Desk

Job description

WPP Media in New York, NY, is seeking a Manager, Programmatic Commerce to drive excellence in activation and daily management of programmatic media buys across retailer networks and DSPs such as Amazon, The Trade Desk, and Walmart. You will lead audience and creative strategy, conduct competitive research, oversee campaign setup and reporting, and partner with clients to maximize retail media investment.

An entrepreneurial, fast-paced, collaborative approach is essential to deliver measurable