Programmatic Commerce Specialist | Retail Media Growth

Wpp; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement plans

Hybrid work four days a week

Job summary

WPP is seeking a Senior Associate, Programmatic Commerce to drive tactical activation and day-to-day management of programmatic media buys across retailer networks and DSPs. You will influence audience and creative strategy, conduct competitive research, and support reporting to maximize retail media investment.

You will collaborate with the Manager, Programmatic Commerce and cross-functional teams, leveraging platforms like Amazon, The Trade Desk, CitrusAd, and Pacvue to deliver measurable

Qualifications

• Bachelor’s degree or equivalent professional work experience in Business, Analytics, Marketing, Communications, or Advertising.
• 2+ years of experience in biddable performance media execution or paid ecommerce, preferably retail media programmatic.
• Experience managing and optimizing campaigns across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).

Responsibilities

• Manage programmatic activations across retailer networks and DSPs (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.).
• Execute campaign setup, bid recommendations and budgeting to hit client KPIs.
• Audit and review digital creative tags; provide guidance to Ad Ops on verification requirements.
• Ensure campaign compliance with GroupM guidelines and best practices.
• Prepare weekly, monthly, and quarterly performance reports.
• Identify insights and optimizations using historical data and competitive research.
• Address technical issues with programmatic campaign serving.
• Collaborate with internal teams and external partners to drive results.

Skills

Programmatic media activations across

Campaign setup

Budgeting

KPIs

Reporting

Data insights

Campaign troubleshooting

Retail media platforms

Cross-functional collaboration

Excel/PowerPoint

Education

Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising

Tools

Pacvue

Skai

Epsilo

Microsoft Excel

PowerPoint

Outlook

Job description

WPP is seeking a Senior Associate, Programmatic Commerce to drive tactical activation and day-to-day management of programmatic media buys across retailer networks and DSPs. You will influence audience and creative strategy, conduct competitive research, and support reporting to maximize retail media investment.

You will collaborate with the Manager, Programmatic Commerce and cross-functional teams, leveraging platforms like Amazon, The Trade Desk, CitrusAd, and Pacvue to deliver measurable