Retail Marketing Specialist

Roylo Partners; Columbus (OH); On-site; USD 35,000 - 50,000; Full time

Job summary

Roylo Partners is seeking an energetic Retail Marketing Specialist to enhance the consumer shopping experience in Columbus, Ohio. This entry-level role is perfect for recent graduates eager to kickstart a career in interactive marketing and brand strategy.

You will engage directly with customers, present product features, and track customer feedback to optimize marketing strategies. This position is strictly on-site with no remote opportunities.

Qualifications

• Excellent verbal communication and interpersonal skills.
• High emotional intelligence and a natural ability to build quick rapport with diverse audiences.
• Ability to thrive in a fast-paced, active retail environment.

Responsibilities

• Engage daily with retail consumers, presenting product features and promotions.
• Set up and maintain visual merchandising displays and promotional kiosks.
• Identify opportunities to attract new customers and guide buyers.
• Track customer feedback and sales metrics to optimize strategies.

Skills

Excellent verbal communication

High emotional intelligence

Ability to thrive in a fast-paced environment

Job description

We are seeking an energetic and goal-oriented Retail Marketing Specialist to join our local brand management team. This entry-level role is ideal for recent graduates and young professionals looking to build a career in interactive consumer marketing, brand strategy, and retail promotions. You will work directly on the retail floor, acting as the face of our client’s brand to elevate the consumer shopping experience and drive product engagement.

Key Responsibilities

• Brand Representation: Engage daily with retail consumers face-to-face, presenting product features, benefits, and promotions clearly and enthusiastically.
• Campaign Execution: Set up and maintain visual merchandising displays, promotional kiosks, and interactive product demonstration zones.
• Customer Acquisition: Identify opportunities to attract new customers, handle product inquiries, and guide buyers through the onboarding or purchasing process.
• Market Insights: Track daily customer feedback and sales metrics to help optimize local marketing strategies.

Qualifications & Skills

• Excellent verbal communication and interpersonal skills.
• High emotional intelligence and a natural ability to build quick rapport with diverse audiences.
• Ability to thrive in a fast-paced, active retail environment.

On-site position, no remote or hybrid opportunities.