Digital Campaigns Marketing Specialist

Caleres, Inc.; St. Louis (MO); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

30% associate discount across Famous +

Benefits start day one (health + PTO)

Earned wage access

Mental wellness resources

Onsite gym + Starbucks + free parking

Job summary

Caleres, Inc. in St. Louis, MO, seeks a Specialist, Marketing Communications to support digital campaigns across Famous Footwear and Caleres brands.

You will coordinate email and SMS efforts, collaborate with Marketing, Creative and eCommerce teams, and help ensure brand consistency and performance. The role emphasizes collaboration, attention to detail, and a passion for fashion, with entry to mid-level responsibilities in a dynamic footwear company.

Qualifications

• Bachelor’s degree in marketing, communications, digital media or related field.
• 3–5 years in digital/retail marketing or a related field.
• Experience with email/SMS/CRM platforms is a plus.
• Experience with Attentive, Salesforce or other CRM providers is a plus.
• Strong organizational, communication and presentation skills.

Responsibilities

• Execute digital marketing campaigns, assist planning, execution, and optimization of email and SMS campaigns.
• Collaborate with Marketing, Creative, eCommerce, Paid Media and Merchandising teams to develop briefs and initiatives.
• Manage marketing assets, coordinate product samples, shoots, and asset distribution to partners.
• Review campaigns for content, design, and messaging consistency with brand standards.
• Monitor results and identify opportunities for improvement.
• Support seasonal campaigns, retailer initiatives, paid media content planning, and packaging updates.

Skills

Digital marketing

Email marketing

Analytics

Verbal communication

AI tool usage

Education

Bachelor's degree in marketing/communications/digital media

Tools

Experian

Salesforce

Attentive

Adobe Analytics

Job description

Caleres, Inc. in St. Louis, MO, seeks a Specialist, Marketing Communications to support digital campaigns across Famous Footwear and Caleres brands.

You will coordinate email and SMS efforts, collaborate with Marketing, Creative and eCommerce teams, and help ensure brand consistency and performance. The role emphasizes collaboration, attention to detail, and a passion for fashion, with entry to mid-level responsibilities in a dynamic footwear company.