Retail Experience Lead — Marketing & Events Strategy

Lids; Indianapolis (IN); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

Retirement plan with company match

100% employer-paid benefits (dis/ life

Paid Time Off

Employee discount and perks

Career development and training

On-site office work environment

Accessibility support via HR email

Job summary

Lids Sports Group, headquartered in Indianapolis, seeks a Sr. Manager of Retail Experience to partner with Marketing and lead mall marketing strategies that boost store traffic and sales.

You will manage budgets and coordinate mall events, activations, and local partnerships while guiding content localization for new store openings and expansions. The role demands 7+ years in retail marketing with 3+ years of leadership, excellence in communication, and the ability to analyze program performance

Qualifications

• 7+ years of experience in retail marketing, field marketing, experiential marketing, or a related field.
• 3+ years of leadership experience managing direct reports, agencies, vendors, or cross-functional projects.
• Strong budgeting, planning, and vendor management capabilities.
• Excellent communication and organizational skills with ability to manage multiple initiatives.
• Ability to develop and execute mall marketing strategies and experiential campaigns.

Responsibilities

• Develop and execute mall marketing strategies to drive store traffic and sales.
• Manage budgeting and investment planning for mall marketing initiatives.
• Oversee mall-specific events, promotions, and activations.
• Lead content distribution and localization across the store fleet for openings and relocations.
• Build relationships with mall management and external partners to expand brand presence.
• Monitor and report performance of retail marketing programs and adjust as needed.
• Plan and manage Lids-sponsored events in malls and local markets.
• Conduct market research to support Fan Outfitters objectives and community engagement.
• Manage out-of-home advertising and partnerships with media and regional organizations.

Skills

Microsoft Office

Organizational skills

Communication

Budget management

Leadership

Project management

Strategic thinking

Job description

Lids Sports Group, headquartered in Indianapolis, seeks a Sr. Manager of Retail Experience to partner with Marketing and lead mall marketing strategies that boost store traffic and sales.

You will manage budgets and coordinate mall events, activations, and local partnerships while guiding content localization for new store openings and expansions. The role demands 7+ years in retail marketing with 3+ years of leadership, excellence in communication, and the ability to analyze program performance