Retail Channel Marketing Specialist: Drive Growth & Visibility

Lexar; San Jose (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Lexar is seeking a results-driven Channel Marketing Specialist – Retail / B2C to accelerate growth across consumer channels, including key retail and eCommerce accounts. You will translate brand strategy into in-store, online, and promotional activations and work with Sales, Creative, and external partners to drive measurable results.

The role requires a commercially minded marketer with strong analytical skills, multi-channel execution experience, and the ability to manage budgets and

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 3+ years of experience in channel/retail marketing or a related field.
• Experience working with major retailers or eCommerce marketplaces.
• Strong analytical skills with ability to translate data into business recommendations.
• Experience managing marketing budgets and measuring ROI.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Develop and execute annual and quarterly channel marketing plans for key B2C retail and eCommerce accounts.
• Coordinate with Sales to identify opportunities to increase sell-through, market share and product visibility.
• Develop channel-specific strategies based on retailer priorities, consumer behavior, and ROI objectives.
• Support go-to-market plans for new product launches and seasonal campaigns.
• Manage marketing calendars aligned with product launches and major retail periods.
• Collaborate with Sales, eCommerce, Product Marketing and Finance to optimize campaigns and assets.

Skills

Analytical thinking

Project management

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Excel

PowerPoint

Job description

Lexar is seeking a results-driven Channel Marketing Specialist – Retail / B2C to accelerate growth across consumer channels, including key retail and eCommerce accounts. You will translate brand strategy into in-store, online, and promotional activations and work with Sales, Creative, and external partners to drive measurable results.

The role requires a commercially minded marketer with strong analytical skills, multi-channel execution experience, and the ability to manage budgets and