Retail Channel Marketing Specialist (Korean Bilingual)

SBT Global, Inc.; Irvine (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

SBT Global, Inc. is seeking a Retail Channel Marketing Specialist to drive growth across North America by translating brand strategy into retail activations. You will manage major accounts, coordinate in-store promotions, and align marketing with sales goals and retailer requirements.

The role emphasizes channel-specific campaigns, analytics, and cross-functional collaboration with Sales, Operations, and Finance to ensure successful promotional programs.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 2–4 years experience in channel marketing, trade marketing, or retail marketing.
• Experience managing retail partners such as Ulta Beauty, Target, Sephora, Costco, or other national retailers is preferred.
• Experience in Beauty, Skincare, or CPG preferred.
• Strong Excel and reporting skills.
• Experience with retail promotional programs.
• Highly organized with strong project management ability.
• Strong communication and collaboration skills.

Responsibilities

• Lead & support execution of retail marketing initiatives across key retail partners including Ulta, Target, Costco, specialty beauty, and grocery channels.
• Coordinate in-store promotions, endcaps, and secondary placements.
• Manage promotional calendars and ensure timely execution.
• Serve as key marketing contact for assigned retail accounts, aligning brand objectives with retailer requirements.
• Monitor retailer trends, competitive activity, and category performance to identify growth opportunities.
• Track and manage trade promotions, markdown programs, and co-op initiatives.
• Support retailer line reviews with marketing decks and performance insights.
• Coordinate promotional forecasting with Sales and Operations teams.
• Monitor trade spend ROI and effectiveness.
• Align digital campaigns with retail launch timelines.
• Coordinate with creative teams for channel-specific assets.
• Ensure brand consistency across retail touchpoints.
• Support influencer or paid media activations tied to retail events.
• Track sell-through lift during promotional periods.
• Prepare weekly/monthly channel performance reports.
• Analyze campaign performance and provide optimization recommendations.
• Support executive-level reporting for key accounts.
• Work closely with Sales, Operations, and Finance to ensure smooth execution.
• Coordinate with brand partners for product updates and marketing alignment.
• Assist in inventory planning alignment for major campaigns

Skills

Excel

Reporting

Communication

Project management

Education

Bachelor’s degree in Marketing/Business

Job description

• Contract

Company Description

Onsite

Full Time

Job Description

We are seeking a highly organized and performance-driven Retail Channel Marketing Specialist to
support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.

• Lead & support execution of retail marketing initiatives across key retail partners
  including Ulta, Target, Costco, specialty beauty, and grocery channels.
• Coordinate in-store promotions, endcaps, and secondary placements
• Manage promotional calendars and ensure timely execution
• Serve as key marketing contact for assigned retail accounts, ensuring alignment
  between brand objectives, retailer requirements, and commercial goals.
• Monitor retailer trends, competitive activity, and category performance to identify
  opportunities for growth.

2. Trade Marketing & Promotion Support

• Track and manage TPDs, markdown programs, and co-op initiatives
• Support retailer line reviews with marketing decks and performance insights
• Coordinate promotional forecasting with Sales and Operations teams
• Monitor trade spend ROI and effectiveness

3. Campaign & Content Coordination

• Align digital campaigns with retail launch timelines
• Coordinate with creative teams for channel-specific assets
• Ensure brand consistency across all retail touchpoints
• Support influencer or paid media activations tied to retail events

4. Reporting & Analytics

• Track sell-through lift during promotional periods
• Prepare weekly/monthly channel performance reports
• Analyze campaign performance and provide optimization recommendations
• Support executive-level reporting for key accounts

5. Cross-Functional Collaboration

• Work closely with Sales, Operations, and Finance to ensure smooth execution
• Coordinate with brand partners for product updates and marketing alignment
• Assist in inventory planning alignment for major campaigns

Qualifications

Required Experience:

• Bachelor’s degree in Marketing, Business, or related field
• 2–4 years experience in channel marketing, trade marketing, or retail marketing
• Experience managing retail partners such as Ulta Beauty, Target, Sephora,
• Costco, or other national retailers are preferred.
• Experience in Beauty, Skincare, or CPG preferred
• Strong Excel and reporting skills
• Experience with retail promotional programs
• Highly organized with strong project management ability
• Strong communication and collaboration skills

Preferred Experience:

• Experience managing retail partners such as Ulta Beauty, Target, Sephora,
• Costco, or other national retailers are preferred
• Knowledge of sell-in vs. sell-through dynamics
• Experience with retail media platforms
• Familiarity with trade spend management

Additional Information

All your information will be kept confidential according to EEO guidelines.

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