Retail Channel Marketing Specialist — Promotions & Analytics

SBT Global, Inc.; Irvine (CA); On-site; USD 52,000 - 66,000; Full time

Job summary

SBT Global, Inc. in Irvine, CA is seeking a Retail Channel Marketing Coordinator to drive growth across North America by translating brand strategy into retail activation and measurable results.

You will coordinate in-store promotions, assist with promotional calendars, and support trade marketing, reporting, and cross-functional collaboration with Sales, Operations, and Finance to ensure successful campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 1-3 years experience in channel marketing, trade marketing, or retail marketing.
• Experience in Beauty, Skincare, or CPG preferred.
• Strong Excel and reporting skills.
• Experience with retail promotional programs.
• Highly organized with strong project management ability.
• Strong communication and collaboration skills.

Responsibilities

• Coordinate in-store promotions, endcaps, and secondary placements.
• Assist in promotional calendars and ensure timely execution.
• Assist in tracking and managing TPDs, markdown programs, and co-op initiatives.
• Support retailer line reviews with marketing decks and performance insights.
• Coordinate promotional forecasting with Sales and Operations teams.
• Assist in monitoring trade spend ROI and effectiveness.
• Assist in aligning digital campaigns with retail launch timelines.
• Coordinate with creative teams for channel-specific assets.
• Assure brand consistency across all retail touchpoints.
• Support influencer or paid media activations tied to retail events.
• Track sell-through lift during promotional periods.
• Prepare weekly/monthly channel performance reports.
• Analyze campaign performance and provide optimization recommendations.
• Support executive-level reporting for key accounts.
• Work closely with Sales, Operations, and Finance to ensure smooth execution.
• Coordinate with brand partners for product updates and marketing alignment.
• Assist in inventory planning alignment for major campaigns.

Skills

Excel

Reporting

Project management

Communication

Collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

SBT Global, Inc. in Irvine, CA is seeking a Retail Channel Marketing Coordinator to drive growth across North America by translating brand strategy into retail activation and measurable results.

You will coordinate in-store promotions, assist with promotional calendars, and support trade marketing, reporting, and cross-functional collaboration with Sales, Operations, and Finance to ensure successful campaigns.