Channel Marketing Architect

Drucker Diagnostics, LLC; Port Matilda (Centre County); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401k match

Medical insurance

HSA/FSA with match

Life Insurance

Job summary

Drucker Diagnostics, LLC is seeking a Channel Marketing Specialist to drive go-to-market plans, product launches, demand and lead generation, and sales enablement across distributor and partner networks. You will translate product strategy into high-quality campaigns and tools that drive measurable commercial outcomes.

You will collaborate with internal teams and external partners to ensure on-brand, consistent messaging and effective lifecycle marketing across the DDx product portfolio.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related discipline.
• 2–4 years of channel marketing, product marketing, sales enablement, or related role.
• Experience supporting distributor, partner, medical device, diagnostics, healthcare, life-sciences markets is preferred.
• CRM or marketing automation experience; HubSpot experience preferred.

Responsibilities

• Translate direction into channel marketing briefs and enablement plans.
• Define audience, value proposition, localization needs, and success criteria for materials.
• Prioritize partner sales toolkits, co-branded collateral, and onboarding resources.
• Maintain visibility into partner-facing assets and improve content usability.
• Collaborate with MarCom to provide channel context and feedback.
• Adapt messaging and assets for partner use, including events and campaigns.

Skills

Project mgmt

Written comms

Content marketing

CRM data

Brand/regulatory

Collaboration

Self-directed

Education

Bachelor's degree in Marketing

Tools

HubSpot

Adobe Creative Suite

CMS

MS Office

Job description

Drucker Diagnostics, LLC is seeking a Channel Marketing Specialist to drive go-to-market plans, product launches, demand and lead generation, and sales enablement across distributor and partner networks. You will translate product strategy into high-quality campaigns and tools that drive measurable commercial outcomes.

You will collaborate with internal teams and external partners to ensure on-brand, consistent messaging and effective lifecycle marketing across the DDx product portfolio.