Channel Marketing Specialist – Retail/B2C

Lexar; San Jose (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Lexar is seeking a results-driven Channel Marketing Specialist – Retail / B2C to accelerate growth across consumer channels, including key retail and eCommerce accounts. You will translate brand strategy into in-store, online, and promotional activations and work with Sales, Creative, and external partners to drive measurable results.

The role requires a commercially minded marketer with strong analytical skills, multi-channel execution experience, and the ability to manage budgets and

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 3+ years of experience in channel/retail marketing or a related field.
• Experience working with major retailers or eCommerce marketplaces.
• Strong analytical skills with ability to translate data into business recommendations.
• Experience managing marketing budgets and measuring ROI.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Develop and execute annual and quarterly channel marketing plans for key B2C retail and eCommerce accounts.
• Coordinate with Sales to identify opportunities to increase sell-through, market share and product visibility.
• Develop channel-specific strategies based on retailer priorities, consumer behavior, and ROI objectives.
• Support go-to-market plans for new product launches and seasonal campaigns.
• Manage marketing calendars aligned with product launches and major retail periods.
• Collaborate with Sales, eCommerce, Product Marketing and Finance to optimize campaigns and assets.

Skills

Analytical thinking

Project management

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Excel

PowerPoint

Job description

A leader in memory solutions Lexar delivers best-in-class products. For consumers and businesses alike, we have committed ourselves to quality, performance, and customer service. It is our mission to design a broad range of memory solutions focused on high performance, exceptional reliability, and outstanding customer service. We provide our partners with top-notch services, from instant technical support and professional services to streamlined and efficient delivery processes that leverage our many years of experience. Our cutting-edge products drive higher performance, increase efficiency, and deliver unwavering reliability. Our continued commitment to innovation ensures we are positioned to deliver superior solutions for our customers, partners, and communities.

Position Summary:

Lexar is seeking a results-driven Channel Marketing Specialist – Retail / B2C to support the growth of our consumer business across key retail and eCommerce channels. This role will be responsible for developing and executing channel-specific marketing programs that increase brand awareness, drive consumer demand, improve product visibility, and ultimately deliver incremental sales.
The ideal candidate is a commercially minded marketer who understands the retail environment and can translate brand strategy into effective in-store, online, and promotional activations. This person will work closely with Sales, Product Marketing, Creative, and external retail partners to develop programs that are measurable and aligned with business objectives.

Key Responsibilities

• Develop and execute annual and quarterly channel marketing plans for key B2Cretail and eCommerce accounts.
• Partner with Sales to identify opportunities to increase sell-through, market share,product visibility, and customer engagement.
• Develop channel-specific strategies based on retailer priorities, consumer behavior,competitive activity, and business objectives.
• Support go-to-market plans for new product launches, seasonal campaigns, andkey retail initiatives.
• Manage channel marketing calendars, ensuring programs are aligned with productlaunches, promotional events, and major retail periods such as Back-to-School,holiday, Black Friday, and other tent-pole events.

Retail & In-Store Marketing

• Develop and execute retail marketing programs that improve product visibility andconsumer conversion.
• Coordinate with retailers on in-store displays, signage, endcaps, merchandising, demonstrations, retail media, and other shopper marketing initiatives.
• Work with Sales teams to secure high-impact retail placements and promotional opportunities.
• Develop POS materials and merchandising assets in partnership with Creative and Product Marketing teams.
• Ensure brand and product messaging is consistent across retail environments.
• Partner with eCommerce and Sales teams to improve product presentation and conversion across retailer websites and marketplaces.
• Support optimization of product detail pages, digital content, banners, landing pages, promotional assets, and retailer-specific content.
• Develop digital campaigns and promotions to support key products and business priorities.
• Work with retail media partners to maximize visibility and return on marketing investment.
• Monitor digital performance and recommend opportunities to improve traffic, conversion, and sales.

Promotions & Retail Activations

• Plan and execute channel-specific promotions, product launches, retail events, consumer activations, and co-marketing programs.
• Work with Sales to develop retailer-specific marketing proposals and Joint Business Plans.
• Manage marketing budgets and ensure programs deliver measurable business results.

Analytics & Performance Measurement

• Establish KPIs for channel marketing programs and measure performance against objectives.
• Analyze sales, sell-through, market share, traffic, conversion, promotional performance, and ROI.
• Develop regular reporting to communicate program performance and recommendations to Sales and leadership.
• Use data and consumer insights to identify opportunities for growth.
• Continuously optimize programs based on performance and learnings.

Cross-Functional Collaboration

• Work closely with Sales, eCommerce, Product Marketing, Product Management, Finance, and Creative teams.
• Serve as the marketing liaison for key retail accounts.
• Collaborate with retailers and external partners to develop mutually beneficial marketing programs.
• Ensure channel marketing activities support overall company revenue and market-share objectives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in channel marketing, shopper marketing, retail marketing, consumer marketing, or a related field.
• Experience working with major retailers and/or eCommerce marketplaces.
• Strong understanding of the U.S. retail and consumer electronics environment.
• Demonstrated experience developing and executing retail marketing programs.
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Experience managing marketing budgets and measuring ROI.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced, cross-functional environment.
• Strong proficiency in Microsoft Excel and PowerPoint.

Preferred Qualifications

• Experience in consumer electronics, technology, memory/storage, PC, gaming, photography, or related categories.
• Experience working directly with retailers such as Best Buy, Walmart, Costco, B&H, Micro Center, Staples, or similar accounts.
• Experience with retail media networks and digital advertising platforms.
• Experience with retailer portals and eCommerce content management.
• Experience with syndicated data, market-share reporting, or retail analytics platforms.
• Experience managing agencies and external marketing partners.

Unsolicited resumes sent to Lexar from third-party recruiters and placement agencies do not:

(a) constitute any type of relationship with Lexar or

(b) obligate Lexar to pay fees should we elect to hire from those resumes. Please do not contact or present candidates directly to any Lexar personnel.