Marketing - Channel Marketing Specialist

Goodai Global; Irvine (CA); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Paid time off

Annual incentive bonus

Job summary

Goodai Global is seeking a highly organized Retail Channel Marketing Coordinator to drive North America channel growth across retail and distribution partners. You will translate brand strategy into retail activation, support promotions, and measure performance.

Responsibilities include coordinating in-store promotions, creating promotional calendars, tracking trade spend ROI, and aligning campaigns with sales and marketing teams. A 1–3 year background in channel/retail marketing is preferred.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 1–3 years experience in channel marketing, trade marketing, or retail marketing.
• Experience in Beauty, Skincare, or CPG preferred.
• Strong Excel and reporting skills.
• Experience with retail promotional programs.
• Highly organized with strong project management ability.
• Strong communication and collaboration skills.

Responsibilities

• Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery).
• Coordinate in-store promotions, endcaps, and secondary placements.
• Assist in promotional calendars and ensure timely execution.
• Trade Marketing & Promotion Support: track TPDs, markdown programs, and co-op initiatives.
• Support retailer line reviews with marketing decks and performance insights.
• Coordinate promotional forecasting with Sales and Operations teams.

Skills

Communication

Collaboration

Project management

Organizational skills

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Job description

Location

Irvine, CA, USA

Department

Marketing

Workspace

On-Site

Position Overview

We are seeking a highly organized and performance-driven Retail Channel Marketing Coordinator to support retail and distribution channel growth across North America. This role will focus on assisting with channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate will assist in translating brand strategy into retail activation and measurable results.

Key Responsibilities

• Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)


• Coordinate in-store promotions, endcaps, and secondary placements


• Assist in promotional calendars and ensure timely execution


• 2. Trade Marketing & Promotion Support


• Assist in tracking and managing TPDs, markdown programs, and co-op initiatives


• Support retailer line reviews with marketing decks and performance insights


• Coordinate promotional forecasting with Sales and Operations teams


• Assist in monitoring trade spend ROI and effectiveness


• 3. Campaign & Content Coordination


• Assist in aligning digital campaigns with retail launch timelines


• Coordinate with creative teams for channel-specific assets


• Assist in assuring brand consistency across all retail touchpoints


• Support influencer or paid media activations tied to retail events


• 4. Reporting & Analytics


• Track sell-through lift during promotional periods


• Prepare weekly/monthly channel performance reports


• Analyze campaign performance and provide optimization recommendations


• Support executive-level reporting for key accounts


• 5. Cross-Functional Collaboration


• Work closely with Sales, Operations, and Finance to ensure smooth execution


• Coordinate with brand partners for product updates and marketing alignment


• Assist in inventory planning alignment for major campaigns

Qualifications

• Bachelor's degree in Marketing, Business, or related field


• 1-3 years experience in channel marketing, trade marketing, or retail marketing


• Experience in Beauty, Skincare, or CPG preferred


• Strong Excel and reporting skills


• Experience with retail promotional programs


• Highly organized with strong project management ability


• Strong communication and collaboration skills

Preferred Experience

• Experience working with national retail chains


• Knowledge of sell-in vs. sell-through dynamics


• Experience with retail media platforms


• Familiarity with trade spend management

Annual Salary Range: $60,000 – $70,000

This position may also be eligible for performance-based bonus compensation.
Actual compensation will be determined based on experience, qualifications, and internal equity.

Benefits

• Paid time off


• Annual incentive bonus based on performance