Restaurant Marketing Leader: Franchise Growth & Brand

Toastique; Washington (District of Columbia); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Performance bonus

Job summary

Toastique is seeking a highly experienced Vice President of Marketing to lead our nationwide marketing vision. You will balance strategic brand initiatives with hands-on execution to drive in-store sales and loyalty across corporate and franchised locations.

Ideal candidates have a proven track record in restaurant marketing campaigns, optimizing ROAS, and guiding franchisees. This role reports to the executive team and shapes the company’s growth through integrated marketing programs.

Qualifications

• 10–12+ years of progressive marketing experience, including senior leadership responsibilities.
• Direct franchise marketing experience within QSR or fast-casual environments.
• Proven track record of driving same-store sales and traffic across multi-unit systems.
• Experience building local store marketing and grand-opening programs.
• Hands-on leadership of digital, loyalty, CRM, and app marketing programs.
• Experience managing teams, agencies, and budgets at scale.

Responsibilities

• Develop and implement a cohesive marketing strategy aligned with growth objectives.
• Analyze market trends and customer insights to inform strategic decisions.
• Oversee brand positioning, messaging, and creative direction.
• Lead integrated campaigns to increase in-store visits, transactions, and revenue.
• Manage franchisee relationships and provide tools for local store marketing.
• Define KPIs and report on marketing performance to executives and board.

Skills

Franchise marketing

Senior leadership

Analytics

Digital marketing

Brand management

Customer insights

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Toastique is seeking a highly experienced Vice President of Marketing to lead our nationwide marketing vision. You will balance strategic brand initiatives with hands-on execution to drive in-store sales and loyalty across corporate and franchised locations.

Ideal candidates have a proven track record in restaurant marketing campaigns, optimizing ROAS, and guiding franchisees. This role reports to the executive team and shapes the company’s growth through integrated marketing programs.