Head of Growth Marketing - Restaurant Brand & Loyalty

Leap Brands; Omaha (NE); On-site; USD 180,000 - 280,000; Full time

Job summary

Leap Brands is seeking a Vice President of Marketing to lead brand strategy, customer acquisition, digital marketing, local store marketing, loyalty, communications, and marketing operations for a fast-growing restaurant company.

Reporting to the CEO, this executive will drive the overall marketing strategy and build the infrastructure to support unit growth, increased same-store sales, and long-term brand awareness while partnering with Operations, Franchise Development, Finance, Culinary,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 12+ years of progressive marketing leadership experience.
• 5+ years leading marketing for a multi-unit restaurant, retail, hospitality, or consumer brand.
• Demonstrated success leading high-performing marketing organizations.
• Experience managing marketing budgets of $10M+.
• Strong understanding of restaurant operations, consumer behavior, and guest acquisition.
• Proven experience with loyalty programs, CRM, digital ordering, and customer lifecycle marketing.
• Strong financial acumen with experience managing marketing ROI and P&L impact.

Responsibilities

• Develop and own the company's overall brand strategy and marketing vision.
• Strengthen brand awareness, market positioning, and customer loyalty.
• Oversee PR, community engagement, and brand partnerships.
• Own all digital marketing channels and optimize investments for guest acquisition, frequency, and lifetime value.
• Develop omnichannel marketing strategies connecting digital engagement with restaurant traffic.
• Build scalable local restaurant marketing programs and support franchise operators.
• Create marketing playbooks and toolkits for field leadership and franchisees.
• Lead customer retention initiatives including loyalty, CRM, lifecycle marketing, and guest engagement.
• Establish executive dashboards measuring sales performance, traffic, loyalty engagement, and ROI.
• Recruit, develop, and mentor a high-performing marketing organization.

Skills

Strategic leadership

Brand strategy

Digital marketing

P&L management

Cross-functional collaboration

Analytics & data-driven

Customer acquisition

Franchise marketing

Education

Bachelor's degree in Marketing, Business, Communications

MBA preferred

Tools

CRM platforms

Job description

Leap Brands is seeking a Vice President of Marketing to lead brand strategy, customer acquisition, digital marketing, local store marketing, loyalty, communications, and marketing operations for a fast-growing restaurant company.

Reporting to the CEO, this executive will drive the overall marketing strategy and build the infrastructure to support unit growth, increased same-store sales, and long-term brand awareness while partnering with Operations, Franchise Development, Finance, Culinary,