Restaurant GM: Lead Growth, Teams & Guest Experience

Wingstop; Grand Rapids (MI); On-site; USD 85,000 - 120,000; Full time

Job summary

Wingstop in Grand Rapids is seeking a General Manager to lead all operational aspects of the restaurant and drive financial performance. You will own sales, profitability, and staff development while upholding Wingstop standards for quality, service, and cleanliness.

The GM will forecast sales, manage labor, monitor inventory, and execute local marketing to grow the business. A strong leader with P&L experience will thrive in this role.

Qualifications

• Leadership experience in a high-volume restaurant environment.
• Ability to manage P&L, labor, and food cost targets.
• Strong customer service and guest experience focus.

Responsibilities

• Own total restaurant performance, including operations, profitability, and team execution.
• Lead all daily operations with full accountability for results.
• Ensure consistent execution of Quality, Service, and Cleanliness (QSC) standards.
• Conduct regular self-audits and operational walkthroughs.
• Ensure all systems, checklists, and processes are executed consistently.
• Own and manage prime cost (labor + food) performance.
• Maintain labor targets (~20%) and food cost targets (~31%).
• Analyze daily sales, labor reports, and key performance metrics.
• Forecast sales and build strategic schedules to maximize efficiency.
• Oversee payroll, cash handling, deposits, and financial accuracy.
• Manage inventory, truck orders, and product levels.
• Identify and prevent waste, variance, and loss.
• Drive top-line sales and execute growth strategies.
• Analyze trends and guest feedback to identify opportunities.
• Lead upselling and in-store performance initiatives.
• Execute Local Store Marketing (LSM) strategies and community engagement.
• Act as a brand ambassador within the local market.
• Manage online reputation, including guest reviews and feedback.
• Execute company promotions and initiatives with consistency.
• Recruit, hire, and retain a strong, engaged team.
• Develop Assistant Managers and Shift Leaders into future leaders.
• Build and maintain a leadership bench for growth.
• Conduct performance evaluations and hold team members accountable.
• Foster a positive, high-performance culture focused on results and development.
• Create clear pathways for internal promotion and career growth.
• Build and manage schedules aligned with sales forecasts.
• Ensure proper staffing levels across all dayparts.
• Adjust labor in real time to meet business demands.
• Hold leadership team accountable to labor performance and productivity.
• Deliver consistent, high-quality guest experiences on every visit.
• Monitor and improve guest satisfaction metrics.
• Resolve escalated guest concerns quickly and professionally.
• Identify and eliminate recurring service or operational issues.
• Ensure full compliance with food safety, health, and sanitation standards.
• Maintain all required certifications, including ServSafe.
• Conduct routine safety checks and ensure equipment functionality.
• Prepare for and pass all audits and inspections.
• Maintain accurate and timely documentation across all systems.
• Lead regular team meetings to communicate goals and expectations.
• Oversee ordering of supplies, uniforms, and operational needs.
• Ensure inventory processes follow established standards (PAR levels and product mix).
• Partner with leadership and support teams to drive business results.

Skills

Leadership

Operations management

Cost control

Budgeting

Team development

Scheduling

Guest experience

Quality standards

Inventory management

Recruiting

Tools

POS system

Excel

Restaurant mgmt software

Job description

Wingstop in Grand Rapids is seeking a General Manager to lead all operational aspects of the restaurant and drive financial performance. You will own sales, profitability, and staff development while upholding Wingstop standards for quality, service, and cleanliness.

The GM will forecast sales, manage labor, monitor inventory, and execute local marketing to grow the business. A strong leader with P&L experience will thrive in this role.