Rental Sales Specialist

Ohio Cat; Westerville (OH); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

401(k) match and discretionary contributions

Health insurance options

Dental & Vision insurance

Membership in a credit union

Life insurance, Short-Term and Long-Term Disability coverage

Educational scholarships for employees’ families

Job summary

Ohio Cat seeks a Rental Sales Specialist to drive sales of the Caterpillar and Allied fleet within the central-Ohio territory. The position focuses on customer relationship management and sales strategy implementation to achieve rental revenue targets.

The ideal candidate will possess strong customer service skills, exceptional communication abilities, and a high school diploma. The role requires collaboration with various departments and provides comprehensive employee benefits, including health and retirement plans.

Qualifications

• Strong customer service skills are essential, with only minimal sales experience needed.
• A high school diploma or equivalent is required.
• Exceptional verbal and written communication skills, demonstrating professionalism and responsiveness.
• A collaborative mindset with a strong work ethic is essential for department teamwork.
• General knowledge of construction equipment is preferred.
• Strong organizational skills and the ability to work independently are highly valued.

Responsibilities

• Increase rental revenue by fostering strong relationships with existing and potential customers.
• Develop and implement sales strategies to meet rental sales and profitability objectives.
• Provide technical assistance regarding product specifications and applications.
• Maintain accurate sales and customer pipeline activity records in CRM software.
• Work closely with various departments to provide accurate quotes and secure equipment.

Skills

Customer service skills

Strong organizational skills

Verbal communication

Written communication

Collaboration

Knowledge of construction equipment

Education

High school diploma or equivalent

Job description

Find YOUR fit at Ohio CAT Rental Store (a division of Ohio Machinery Co)! Join a winning culture that strives to be the top-performing, dynamic industry leader and partner of choice for the products and solutions that help our customers build, improve, feed, power, and protect our world. Come grow your career - See what opportunities await today!

Job Summary

The Rental Sales Specialist is directly responsible for the Caterpillar and Allied fleet rental sales for the Cat Rental Store. The Specialist will support the Cat Rental Store’s growth strategy, revenue targets, and margin goals by targeting and visiting customer job sites within the central-Ohio territory.

Competencies

• Business Development: Increase rental revenue by fostering strong relationships with existing and potential customers through regular job site visits within the designated territory.
• Rental Targets: Responsible for developing and implementing sales strategies to meet or exceed rental sales and profitability objectives, including complete rental opportunity pipeline: lead generation, qualification, proposal, negotiation, and closing. Leverage marketing and sales tools to meet customer targets by identifying and selling to new rental customers, existing customers, and recovering dormant customers.
• Technical Proficiency: Provide technical assistance for customers regarding product specifications and applications that provide accurate solutions tailored to their needs. Learn how to use our IT systems for quotes, rental, sales, reservations, and territory management.
• Sales Tools: Maintain accurate sales and customer pipeline activity records in CRM software. Negotiate prices on equipment rentals and sales.
• Collaboration: Work closely with Rental Coordinators, Rental Sales Representatives, Rental Sales Management, and other departments to provide accurate quotes and secure equipment to satisfy customer needs.

Job Qualifications

• Strong customer service skills are essential, with only minimal sales experience needed
• A high school diploma or equivalent is required.
• Exceptional verbal and written communication skills, demonstrating professionalism and responsiveness.
• A collaborative mindset with a strong work ethic is essential for department teamwork.
• General knowledge of construction equipment is preferred
• Strong organizational skills and the ability to work independently are highly valued.

Employee Benefits

• 401(k): Match and employer discretionary contribution.
• Health Insurance: Two options are available, including an HSA with a dollar-for-dollar match of up to $1,200 per year.
• Dental & Vision Insurance: Comprehensive coverage options.
• Financial Access: Membership in a credit union is available.
• Insurance: Life Insurance, Short-Term Disability, and Long-Term Disability coverage.
• Educational Opportunities: Scholarships for employees’ spouses and children through the Ohio Machinery Education and Opportunity Foundation.

Physical Requirements

The primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; and to verbally communicate to exchange information. A moderate amount of travel within your region to support the sales team.

EEO, Veterans & Disabled Employer and VEVRAA/503 Federal Contractor.