CAT Rental Store Sales Representative

Ohio Cat; Richwood (KY); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

401(k) with company match

Health Insurance with HSA

Dental & Vision Insurance

Life & Disability Insurance

Credit union membership

Scholarships via Ohio Machinery EF

Job summary

Ohio Cat is hiring a Sales Representative specializing in rental equipment sales for Caterpillar construction equipment and allied products. The role emphasizes strategic territory management, customer-focused selling, and strong relationship building to secure new business opportunities.

You will advise customers with confidence, negotiate terms, and coordinate quotes, contracts, and delivery records while collaborating with factory representatives to achieve mutually beneficial outcomes.

Qualifications

• High school diploma or equivalent required; college degree preferred.
• Minimum 3 years' experience in the construction equipment industry.
• Experience selling/renting construction equipment preferred.
• Experience with Caterpillar equipment is a plus.
• Valid driver’s license with clean record.

Responsibilities

• Rental sales of Caterpillar construction equipment and allied equipment.
• Manage territory with strategic planning and execution.
• Build strong customer relationships through product knowledge and business insight.
• Negotiate deals aligning with customer needs and company goals.
• Maintain records in Sales Link for leads, opportunities, and accounts.
• Prepare and deliver quotes, contracts, and delivery records.
• Collaborate with factory representatives to drive mutually beneficial outcomes.
• Apply professional sales techniques to overcome objections.

Skills

Sales aptitude

Customer service

Communication

Negotiation

Education

High school diploma

College degree preferred

Tools

CRM tools

Job description

Description

Find YOUR fit at Ohio CAT (a division of Ohio Machinery Co.)! Join a winning culture that strives to be the top-performing, dynamic industry leader and partner of choice for the products and solutions that help our customers build, improve, feed, power, and protect our world. Come grow your career – See what opportunities await today!

Job Summary

We are seeking a motivated and experienced Sales Representative to join our team, specializing in rental equipment sales of Caterpillar construction equipment, as well as Allied products such as aerial/boom/scissor lifts, trench shoring equipment, generators, pumps, etc. This role requires a strategic, customer-focused approach to territory management, sales execution, and relationship building. You will be responsible for identifying and securing new business opportunities, advising customers with confidence and expertise, and negotiating transactions that deliver value to both the customer and the company.

Key Responsibilities

• Rental sales of Caterpillar construction equipment and related allied equipment.
• Manage your territory effectively through strategic planning and execution.
• Build strong customer relationships by demonstrating product knowledge and business insight.
• Negotiate deals that align with both customer needs and company goals.
• Maintain accurate records in Sales Link, including leads, opportunities, and account activities.
• Prepare and deliver timely and accurate quotes, contracts, financial documents, and delivery records.
• Collaborate with factory representatives to drive mutually beneficial outcomes.
• Apply professional sales techniques to overcome objections and highlight product features and benefits.

Qualifications

• A high school diploma or equivalent is required; a college degree is preferred.
• A minimum of 3 years of experience in the construction equipment industry is required
• A minimum of 3 years of experience selling/renting construction equipment is required.
• Experience with Caterpillar equipment preferred.
• Valid driver’s license with a clean driving record.

Key Competencies

• Strong sales aptitude and customer service orientation.
• Excellent communication (verbal and written), organizational, and multitasking skills.
• Proficient in computer systems and CRM tools.
• Self-starter with high energy and the ability to learn technical materials quickly.
• Skilled in negotiation and relationship management.

Employee Benefits

• 401(k) with company match and discretionary contributions.
• Health Insurance: Two plan options, including an HSA with up to $1,200 annual match.
• Dental & Vision Insurance: Comprehensive coverage.
• Life & Disability Insurance: Includes short- and long-term disability.
• Financial Access: Membership in a credit union is available.
• Education Support: Scholarships for employees’ spouses and children through the Ohio Machinery Education and Opportunity Foundation.

Physical Requirements

• Ability to work in an office setting and occasionally in field environments. Must be able to sit or stand for extended periods and occasionally lift moderate weights. Requires the use of standard office equipment and effective verbal communication. The work environment ranges from quiet (office) to moderate to loud (shop and field).

EEO, Veterans & Disabled Employer, and VEVRAA/503 Federal Contractor.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.