Rental Operations Manager

James River Equipment; North Carolina; On-site; USD 70,000 - 100,000; Full time

Job summary

James River Equipment in North Carolina is seeking a Rental Operations Manager to own the day-to-day rental operations across our footprint. You will ensure the fleet is available, rent-ready, and well positioned, while standardizing procedures at every branch.

You will lead and develop rental staff, drive KPI reporting, and partner with service teams to optimize turn-around, repairs, and billing accuracy across multiple locations. A strong background in equipment rental and IR is preferred.

Qualifications

• 5+ years in equipment rental operations.
• 2+ years leading/coordinating teams across multiple locations.
• Experience with rental management software, preferably Integrated Rental (IR).
• Ability to write and enforce standard procedures and hold others accountable.
• Strong data analysis and KPI reporting abilities.
• Knowledge of John Deere or competing equipment is preferred.
• Excellent verbal and written communication, organization, and problem-solving.
• Valid driver's license and travel between branches.

Responsibilities

• Monitor fleet availability across locations and direct inter-branch transfers to meet customer demand.
• Partner with service to track and improve rent-ready turnaround and repair priorities.
• Enforce check-in/check-out inspection standards and oversee damage and loss recovery.
• Implement standard rental procedures and SOPs at every branch, and conduct regular branch visits and audits.
• Drive billing accuracy and resolve escalated customer and operational issues.
• Serve as lead user and trainer for Integrated Rental, keeping fleet and contract data accurate.
• Track branch KPIs and deliver a monthly operations summary to the Rental Director.
• Coach and develop rental coordinators and counter staff across the region.

Skills

Equipment rental

Multi-location leadership

KPI tracking

Data reporting

Communication skills

Tools

Integrated Rental (IR)

Job description

Join the team at James River Equipment in North Carolina

Since 1977, James River Equipment has been providing outstanding John Deere products and services to farmers, businesses, homeowners, and our communities. Each one of our over 50 authorized John Deere dealerships provides a workplace where employees are family and customers return because of the skill, service and trust our employees provide. As we grow, we value people ready to grow a career that makes an impact far beyond just our daily workplace.

About the Role

The Rental Operations Manager owns the day-to-day execution of rental operations across our footprint, with a focus on our North Carolina locations. Reporting to the Rental Director, you will keep the fleet available, rent-ready, and in the right place, and make sure every branch runs rental the same way. Leadership sets fleet strategy, capital plans, and vendor programs; you turn that direction into daily results at the branch level.

A Day in the Life: Rental Operations Manager

• Monitor fleet availability across all locations and direct inter-branch transfers to meet customer demand.
• Partner with service to track and improve rent-ready turnaround and repair priorities.
• Enforce check-in/check-out inspection standards and oversee damage and loss recovery.
• Implement standard rental procedures and SOPs at every branch, and conduct regular branch visits and audits.
• Drive billing accuracy and resolve escalated customer and operational issues.
• Serve as lead user and trainer for our rental system (Integrated Rental), keeping fleet and contract data accurate.
• Track branch KPIs and deliver a monthly operations summary to the Rental Director.
• Coach and develop rental coordinators and counter staff across the region.

Need to Succeed

• Five or more years of experience in equipment rental operations, with at least two years leading or coordinating teams across multiple locations.
• Working knowledge of rental fleet management: utilization, transfers, make-ready, inspections, and damage recovery.
• Experience with rental management software; Integrated Rental (IR) experience strongly preferred.
• Proven ability to write and enforce standard procedures and hold others accountable for results.
• Comfortable working with data: tracking KPIs, auditing records, and building clear reports and recommendations.
• Knowledge of John Deere and/or competitive construction and rental equipment is preferred.
• Strong verbal and written communication, organizational, and problem-solving skills.
• Valid driver's license, with the ability to be insured on the company policy and to travel regularly between branches.

Above all, we are seeking a friendly team player who has an outstanding work ethic, a willingness to continue learning and growing personally and professionally, and enjoys contributing to a positive work environment!