Remote VP, B2B Media Strategy Leader North America

Ladders; United States; Remote; USD 164.000 - 176.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Vision insurance

Dental insurance

Life insurance

Short-term disability insurance

Long-term disability insurance

401k plan

Flexible paid time off

15 paid holidays per year

Paid sick leave

Paid parental leave

Zusammenfassung

Ladders is seeking a VP, B2B Media Strategy Lead North America to shape the B2B media strategy that connects brand-building with demand generation across North America. This remote role requires expertise in B2B audiences, media channels, and data-driven planning for enterprise technology clients.

The successful candidate will build scalable planning frameworks, guide implementation, and partner with specialist teams to support the full customer journey, delivering clear strategic decisions and

Qualifikationen

• Bachelor's degree or equivalent professional experience.
• 10+ years in media strategy and planning with a focus on B2B.
• Deep understanding of B2B audiences and their buying dynamics.
• Strong knowledge of B2B data, media, and technology ecosystems.
• Proven ability to create actionable media strategies across channels.

Aufgaben

• Define and advance the B2B media strategy connecting brand building and demand generation.
• Build B2B-specific planning frameworks and templates to align business objectives with audience insights.
• Provide leadership in B2B strategy across media agencies, coaching teams and sharing expertise.
• Lead media strategy for priority clients, developing strategies and guiding implementation.
• Translate complex offerings into clear media decisions for enterprise technology businesses.
• Develop audience strategies using ABM/ABX principles and proprietary capabilities.
• Partner with specialists to connect media with the broader customer journey.

Kenntnisse

B2B media strategy

Media planning

Executive communication

Ausbildung

Bachelor's degree or equivalent

Jobbeschreibung

Ladders is seeking a VP, B2B Media Strategy Lead North America to shape the B2B media strategy that connects brand-building with demand generation across North America. This remote role requires expertise in B2B audiences, media channels, and data-driven planning for enterprise technology clients.

The successful candidate will build scalable planning frameworks, guide implementation, and partner with specialist teams to support the full customer journey, delivering clear strategic decisions and