VP, B2B Media Strategy Lead North America

Ladders; United States; Remote; USD 164,000 - 176,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Short-term disability insurance

Long-term disability insurance

401k plan

Flexible paid time off

15 paid holidays per year

Paid sick leave

Paid parental leave

Job summary

Ladders is seeking a VP, B2B Media Strategy Lead North America to shape the B2B media strategy that connects brand-building with demand generation across North America. This remote role requires expertise in B2B audiences, media channels, and data-driven planning for enterprise technology clients.

The successful candidate will build scalable planning frameworks, guide implementation, and partner with specialist teams to support the full customer journey, delivering clear strategic decisions and

Qualifications

• Bachelor's degree or equivalent professional experience.
• 10+ years in media strategy and planning with a focus on B2B.
• Deep understanding of B2B audiences and their buying dynamics.
• Strong knowledge of B2B data, media, and technology ecosystems.
• Proven ability to create actionable media strategies across channels.

Responsibilities

• Define and advance the B2B media strategy connecting brand building and demand generation.
• Build B2B-specific planning frameworks and templates to align business objectives with audience insights.
• Provide leadership in B2B strategy across media agencies, coaching teams and sharing expertise.
• Lead media strategy for priority clients, developing strategies and guiding implementation.
• Translate complex offerings into clear media decisions for enterprise technology businesses.
• Develop audience strategies using ABM/ABX principles and proprietary capabilities.
• Partner with specialists to connect media with the broader customer journey.

Skills

B2B media strategy

Media planning

Executive communication

Education

Bachelor's degree or equivalent

Job description

For our client, we are seeking a VP, B2B Media Strategy Lead North America to join the team of a leader in the Media space.

This role will shape B2B media strategy that connects brand-building with demand generation across North America. The ideal candidate will bring a strong command of B2B audiences, media channels, and data-driven planning, with the ability to translate complex offerings into clear strategic decisions for enterprise technology clients. You will also help build scalable planning frameworks, guide implementation, and partner across specialist teams to support the full customer journey.

Location: Remote

Compensation: $164,450 – $176,000 annually

Responsibilities

• Define and advance the B2B media strategy connecting brand building and demand generation.
• Build B2B-specific planning frameworks and templates to align business objectives with audience insights.
• Provide leadership in B2B strategy across media agencies, coaching teams and sharing expertise.
• Lead media strategy for priority clients, developing strategies and guiding implementation.
• Translate complex offerings into clear media decisions for enterprise technology businesses.
• Develop audience strategies using ABM/ABX principles and proprietary capabilities.
• Partner with specialists to connect media with the broader customer journey.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 10+ years in media strategy and planning with a focus on B2B.
• Preferred experience in technology sectors like enterprise software or SaaS.
• Deep understanding of B2B audiences and their buying dynamics.
• Strong knowledge of B2B data, media, and technology ecosystems.
• Proven ability to create actionable media strategies across channels.
• Excellent executive communication and storytelling skills.

Benefits

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401k plan.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.