Remote Director of B2B Media Strategy

Marketbridge; Boston (MA); Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Flexible PTO & holidays

Health benefits & Calm app access

401(k) with company contribution

Professional development fund

Tech stipend and equipment

Job summary

Marketbridge seeks a Director, Media Strategy to lead integrated media strategies for enterprise B2B clients. You will guide planning and activation teams, collaborating with account management, demand strategy, creative, analytics, and channel specialists to deliver effective campaigns.

As a strategic media lead, you will translate client objectives into actionable plans, manage budgets, engage with vendors, and present results with clear, data-driven insights to drive measurable business

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus.
• 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment.
• Strong knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications.
• Experience with programmatic platforms such as The Trade Desk and DV360.

Responsibilities

• Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals.
• Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans.
• Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels.
• Provide strategic direction throughout campaign planning, activation, optimization, and reporting.
• Ensure media plans are structured, measurable, and optimized to meet objectives.
• Partner with channel specialists and activation teams to ensure campaigns are executed as planned.
• Support in-platform campaign management and optimization when required.
• Review campaign performance and use data and insights to identify optimization opportunities.
• Help establish campaign measurement frameworks, KPIs, and reporting approaches.
• Incorporate learnings into future planning and recommendations.
• Serve as a trusted media advisor to clients and present plans and results with clarity.

Skills

B2B media planning

Programmatic platforms

Budget management

Team leadership

Client presentations

Analytical skills

Communication skills

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

The Trade Desk

DV360

Job description

Marketbridge seeks a Director, Media Strategy to lead integrated media strategies for enterprise B2B clients. You will guide planning and activation teams, collaborating with account management, demand strategy, creative, analytics, and channel specialists to deliver effective campaigns.

As a strategic media lead, you will translate client objectives into actionable plans, manage budgets, engage with vendors, and present results with clear, data-driven insights to drive measurable business