Remote Strategic Partnerships Lead, Student Transit

Via; United States; Remote; USD 65,000 - 88,000; Full time

Job summary

Via Transportation, Inc. in New York City is seeking a Partnerships Associate Principal to lead market research and define go-to-market strategies for Via Student Transit, with telecommuting permitted.

The role requires a Bachelor's degree, at least two years in marketing analytics, and experience with Salesforce CRM; you will build outreach campaigns and craft data-driven messaging to engage school districts and other educational partners.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, or related field.
• Two years of experience in marketing analytics for strategic marketing planning in transportation/logistics.
• Experience using Salesforce CRM or similar platforms.

Responsibilities

• Conduct market research to support go-to-market recommendations for Via Student Transit.
• Interview school district, county, and nonprofit stakeholders for market intelligence.
• Analyze feedback and requirements to assess product-market fit and inform marketing strategies.
• Develop messaging, positioning, and marketing materials based on market insights.
• Build targeted email outreach campaigns to increase engagement with school districts and counties.

Skills

Market research

Salesforce CRM

Outreach campaigns

Data analysis

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Salesforce CRM

Job description

Via Transportation, Inc. in New York City is seeking a Partnerships Associate Principal to lead market research and define go-to-market strategies for Via Student Transit, with telecommuting permitted.

The role requires a Bachelor's degree, at least two years in marketing analytics, and experience with Salesforce CRM; you will build outreach campaigns and craft data-driven messaging to engage school districts and other educational partners.