Partnerships Associate Principal New York, NY

Via Transportation, Inc.; New York (NY); Remote; USD 65,000 - 88,000; Full time

Job summary

Via Transportation, Inc. seeks a Partnerships Associate Principal in New York City, with telecommuting permitted.

You will conduct market research on student transportation, gather insights from school districts and nonprofits, and develop data-driven messaging and materials to support go-to-market strategies for Via Student Transit. The role emphasizes outreach, market analysis, and collaboration with Marketing to create content and campaigns.

Qualifications

• Bachelor’s Degree or higher in Marketing, Communications, or related field.
• Two years of experience in the offered position or similar role in marketing analytics for transportation/logistics.
• Experience using Salesforce CRM or similar platforms.

Responsibilities

• Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns.
• Conduct outreach interviews with school district, county, and nonprofit stakeholders.
• Measure outreach effectiveness and tailor engagement approaches.
• Collect and analyze customer feedback and operational requirements to evaluate product-market fit.
• Analyze market conditions, competitive activity, and customer adoption trends; advise on positioning.
• Develop data-driven messaging and marketing materials for Via Student Transit.
• Build targeted email campaigns to engage school districts and county departments.
• Prepare RFP content tailored to procurement objectives.
• Develop Via Student Transit marketing materials and webinar/blog content with Marketing.

Skills

Market research

Data analysis

Stakeholder interviews

Go-to-market

Salesforce CRM

Communications

Email outreach

Storytelling

Education

Bachelor’s degree in Marketing/Communications

Tools

Salesforce CRM

Job description

Position: Partnerships Associate Principal, Via Transportation, Inc. (New York City, NY) - Telecommuting permitted

Duties: Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations for Via Student Transit. Conduct outreach interviews with school district, county, and nonprofit stakeholders to gather market intelligence and assess transportation needs, challenges, and purchasing considerations. Measure the effectiveness of outreach initiatives and recommend engagement approaches based on customer response data and market insights. Collect and analyze customer feedback and operational requirements from prospective educational organizations to evaluate product-market fit and inform marketing strategies. Analyze market conditions, competitive activity, and customer adoption trends and provide recommendations to improve product positioning and market competitiveness. Develop expertise in the student transportation market and analyze competitive offerings, customer needs, and industry trends to recommend positioning and differentiation strategies for Via Student Transit. Research customer preferences and market demand to develop data-driven messaging, positioning, and communication materials. Build targeted email outreach campaigns targeted at school districts and county departments to increase engagement and awareness amongst school districts and county departments. Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procurement objectives. Develop Via Student Transit marketing materials, leveraging technical and emotional messaging. This includes building webinar content, writing blog posts/marketing handouts in collaboration with the Marketing team. Analyze marketing performance data and market research findings to develop recommendations regarding messaging, positioning, value proposition, and marketing initiatives. This involves data driven and story telling capabilities. Partner with internal teams to develop proposals, presentations, and communications materials that effectively communicate Via Student Transit’s capabilities and solutions.

Salary: $64,834 to $87,500

Requirements: Bachelor’s Degree or higher (or foreign educational equivalent) in Marketing, Communications, or related field. Two years of experience in the offered position, or in a similar occupation, involving the development and use of business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry. Experience utilizing Salesforce CRM or similar customer relationship management platforms. Telecommuting permitted.

Contact: Sharon Lee, SVP, People Operations