Remote Growth Partnerships Principal - Student Transit

Via Transportation, Inc.; New York (NY); Remote; USD 65,000 - 88,000; Full time

Job summary

Via Transportation, Inc. seeks a Partnerships Associate Principal in New York City, with telecommuting permitted.

You will conduct market research on student transportation, gather insights from school districts and nonprofits, and develop data-driven messaging and materials to support go-to-market strategies for Via Student Transit. The role emphasizes outreach, market analysis, and collaboration with Marketing to create content and campaigns.

Qualifications

• Bachelor’s Degree or higher in Marketing, Communications, or related field.
• Two years of experience in the offered position or similar role in marketing analytics for transportation/logistics.
• Experience using Salesforce CRM or similar platforms.

Responsibilities

• Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns.
• Conduct outreach interviews with school district, county, and nonprofit stakeholders.
• Measure outreach effectiveness and tailor engagement approaches.
• Collect and analyze customer feedback and operational requirements to evaluate product-market fit.
• Analyze market conditions, competitive activity, and customer adoption trends; advise on positioning.
• Develop data-driven messaging and marketing materials for Via Student Transit.
• Build targeted email campaigns to engage school districts and county departments.
• Prepare RFP content tailored to procurement objectives.
• Develop Via Student Transit marketing materials and webinar/blog content with Marketing.

Skills

Market research

Data analysis

Stakeholder interviews

Go-to-market

Salesforce CRM

Communications

Email outreach

Storytelling

Education

Bachelor’s degree in Marketing/Communications

Tools

Salesforce CRM

Job description

Via Transportation, Inc. seeks a Partnerships Associate Principal in New York City, with telecommuting permitted.

You will conduct market research on student transportation, gather insights from school districts and nonprofits, and develop data-driven messaging and materials to support go-to-market strategies for Via Student Transit. The role emphasizes outreach, market analysis, and collaboration with Marketing to create content and campaigns.