Remote Strategic Media Lead, Cross-Channel & Ops

UnitedHealthcare; Minnetonka (MN); Remote; USD 92,000 - 164,000; Full time

Job summary

UnitedHealthcare is seeking an Optum Media Strategy Lead to advance cross-Optum media priorities and strengthen strategy, operations and ways of working across the paid media organization. You will collaborate with Digital Strategists to address needs, drive initiatives and create capacity for planning across lines of business and channels.

This role requires broad paid media expertise, senior leadership, and the ability to coordinate with teams across Optum Insight, Optum Rx and Optum Health.

Qualifications

• 7+ years of experience in media, digital marketing, marketing operations or related roles.
• Experience developing media strategies and leading complex or cross-functional media initiatives.
• Experience working within a large, matrixed organization and driving work across teams without direct authority.
• Experience with budget tracking, invoicing, financial reconciliation or related media operations.
• Solid proficiency with Excel, PowerPoint and project/workflow management tools.
• Solid understanding of paid media strategy, planning, activation and measurement across digital channels.
• Ability to move between strategic planning and operational execution based on team and business needs.
• Solid project and operational management skills with demonstrated experience developing and improving processes.

Responsibilities

• Partner across the media strategy team to provide additional strategic capacity, taking ownership of larger initiatives, cross-channel efforts and priority work as needed to enable Digital Strategists to focus on new initiatives, media planning and evolving business needs
• Lead strategic media initiatives from planning through activation, working across channels and stakeholders to translate business objectives into coordinated media approaches and actionable plans
• Drive cross-functional planning and coordination across media strategy, activation, measurement, business partners, agencies and other stakeholders, ensuring clear priorities, ownership and follow-through
• Establish and continuously improve team processes, workflows, operating rhythms and documentation that enable the media organization to work effectively and consistently
• Oversee media financial operations, including budget tracking, invoicing, reconciliation and financial recordkeeping, while maintaining visibility into planned and actual media investment
• Support broader media priorities through planning, communications and coordination while proactively identifying risks, dependencies and opportunities to improve how the organization operates

Skills

Cross-functional leadership

Strategic planning

Operational execution

Media strategy

Tools

Excel

PowerPoint

Workfront

Sprinklr

Adobe Analytics

DOMO

Looker Studio

Job description

UnitedHealthcare is seeking an Optum Media Strategy Lead to advance cross-Optum media priorities and strengthen strategy, operations and ways of working across the paid media organization. You will collaborate with Digital Strategists to address needs, drive initiatives and create capacity for planning across lines of business and channels.

This role requires broad paid media expertise, senior leadership, and the ability to coordinate with teams across Optum Insight, Optum Rx and Optum Health.