Remote Cross-Channel Media Strategy Lead

UnitedHealth Group; Minnetonka (MN); Remote; USD 92,000 - 164,000; Full time

Benefits offered by this job

Comprehensive benefits package

401k contribution

Equity stock purchase plan

Job summary

UnitedHealth Group is seeking a Senior Optum Media Strategy Lead to advance cross-Optum media priorities, coordinating across Optum Insight, Optum Rx and Optum Health. You will drive strategic planning, activation and measurement across channels, while ensuring financial discipline and scalable processes.

Remote work is supported from anywhere in the U.S.; in-office presence is expected for Minneapolis or Washington, D.C. area hires at least four days per week.

Qualifications

• 7+ years in media, digital marketing, operations or related roles.
• Experience developing media strategies and leading complex cross-functional initiatives.
• Experience in large, matrixed organizations and cross-team work without direct authority.
• Budget tracking, invoicing and financial reconciliation experience.
• Proficiency with Excel, PowerPoint and project/workflow tools.
• Strong understanding of paid media strategy, planning, activation and measurement across digital channels.

Responsibilities

• Partner to provide strategic capacity on larger cross-channel initiatives.
• Lead media strategies from planning through activation with stakeholders.
• Drive cross-functional planning across strategy, activation, measurement and partners.
• Establish and improve team processes, workflows and documentation.
• Oversee media financial operations including budget tracking and reconciliation.
• Support broader media priorities through planning and coordination.

Skills

Media strategy

Cross-functional collaboration

Budget tracking

Excel

PowerPoint

Project management

Paid media strategy

Communication

Tools

Workfront

Sprinklr

Adobe Analytics

DOMO

Looker Studio

Job description

UnitedHealth Group is seeking a Senior Optum Media Strategy Lead to advance cross-Optum media priorities, coordinating across Optum Insight, Optum Rx and Optum Health. You will drive strategic planning, activation and measurement across channels, while ensuring financial discipline and scalable processes.

Remote work is supported from anywhere in the U.S.; in-office presence is expected for Minneapolis or Washington, D.C. area hires at least four days per week.