Senior Director, Social Media Strategy & Operations

Dovetail Health Inc.; Boston (MA); Remote; USD 135,000 - 231,000; Full time

Job summary

UnitedHealth Group is a health care and well-being company focused on improving health outcomes globally. The Director, Social Media Strategy and Operations leads enterprise social media governance, tool strategy, and cross-functional collaboration across UnitedHealth Group, UnitedHealthcare, and Optum to drive efficient, compliant, and impactful digital communications.

This role supports remote work from anywhere in the U.S., with in-office requirements in certain markets.

Qualifications

• 9+ years in social media or digital marketing.
• Experience developing enterprise-wide social media governance programs, policies, and procedures.
• Experience managing social media technology platforms, tools, and vendor relationships.
• Experience driving organizational change management, process adoption, and operational excellence initiatives.
• Experience developing training, communication, and engagement programs to increase adoption of tools, processes, and policies.
• Experience managing budgets, contracts, RFPs, and vendor selection processes in a matrixed environment.
• Deep social media platform, content creation, discovery, systems and process development experience.
• Proven ability to lead cross-functional initiatives involving communications, legal, compliance, procurement, marketing, and operations teams.
• Proven solid project management skills with the ability to manage multiple priorities in a complex enterprise environment.

Responsibilities

• Support social media governance and optimize processes enterprise-wide.
• Identify operational gaps and implement solutions to improve efficiency and output.
• Collaborate with legal, compliance and employee relations to update policies and procedures, ensuring enhancements are aligned prior to distribution; and create distribution plans to maximize engagement.
• Coordinate with employee comms to execute social media and digital comm updates, including training programs and attestations.
• Manage a best-in-class social media and digital comms tool set, including tool seats, access and adoption.
• Oversee RFP processes with procurement, partners and stakeholders to select tools within budget.
• Develop relationships with Customer Success Managers to ensure enterprise needs are met and value is delivered.
• Conduct regular account hygiene checks across organic and paid channels and tools for security and accountability.
• Work with finance to ensure chargebacks and budgets stay balanced.
• Execute research to suggest toolset enhancements and best practices across the enterprise.
• Lead onboarding for new hires and vendor partners.
• Support content development, planning and execution, turning insights into goal surpassing content.
• Support related strategic projects for the enterprise.
• Mentor junior team members.

Skills

Social media governance

Vendor management

Change management

Training program development

Budget & contracts management

Cross-functional leadership

Project management

Attention to detail

Tools

Social media platforms

Job description

UnitedHealth Group is a health care and well-being company focused on improving health outcomes globally. The Director, Social Media Strategy and Operations leads enterprise social media governance, tool strategy, and cross-functional collaboration across UnitedHealth Group, UnitedHealthcare, and Optum to drive efficient, compliant, and impactful digital communications.

This role supports remote work from anywhere in the U.S., with in-office requirements in certain markets.