Senior Omnichannel Media Lead, Pharma (HCP & DTC)

Underscore Marketing; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Underscore Marketing is seeking a senior media strategist to own omnichannel planning for pharma brands, guiding investment decisions, and ensuring media drives business outcomes across launch and lifecycle.

This role sits at strategy, execution, and client leadership, collaborating across teams while staying close to the work. You will lead integrated planning, manage large budgets, and influence senior stakeholders to maximize impact.

Qualifications

• 8+ years of media planning experience with pharma (HCP + DTC) exposure.
• Strong media agency background with proven client-facing leadership.
• Fluency in MLR/FDA requirements and pharma media realities.
• Expertise across digital channels, data partners and media research tools.

Responsibilities

• Own media strategy across launch readiness and lifecycle management; translate brand goals into actionable plans.
• Define channel roles, audience approaches, and investment frameworks to drive engagement and Rx lift.
• Lead integrated planning across digital and traditional channels with a data-driven mindset.
• Manage agencies, budgets, and performance to optimize spend and align with strategy.

Skills

Media planning

Pharma experience

Client leadership

MLR/FDA fluency

Digital channels

Data partners

Communication

Tools

Media research tools

Job description

Underscore Marketing is seeking a senior media strategist to own omnichannel planning for pharma brands, guiding investment decisions, and ensuring media drives business outcomes across launch and lifecycle.

This role sits at strategy, execution, and client leadership, collaborating across teams while staying close to the work. You will lead integrated planning, manage large budgets, and influence senior stakeholders to maximize impact.