Remote External Channels Lead, Health Communications

Optum; Eden Prairie (MN); Hybrid; USD 73,000 - 130,000; Full time

Benefits offered by this job

Comprehensive benefits package

Equity stock purchase plan

401k contribution

Job summary

Optum Insight is seeking a senior professional to lead external channel strategy and activation across the Optum newsroom, social media, and other owned digital channels. You will monitor conversations, trends and performance, translating signals into actionable recommendations for content and channel strategy.

You’ll partner with Optum Insight communications teams to connect business priorities with external audiences, bringing an audience lens into planning and helping align owned and earned

Qualifications

• 3+ years in communications, paid social, or digital channels.
• Experience developing and executing social or digital channel strategies.
• Experience managing content publishing and distribution across platforms.
• Experience using audience insights to inform decisions.
• Experience working across multiple teams and stakeholders.

Responsibilities

• External channel strategy and activation across Optum Insight channels.
• Develop channel plans translating priorities into external activation.
• Monitor conversations and translate signals into recommendations.
• Partner with editorial teams to design content for external audiences.
• Track performance and optimize content and channels.

Skills

Communications strategy

Social media strategy

Digital channels

Audience insights

Cross-team collaboration

Job description

Optum Insight is seeking a senior professional to lead external channel strategy and activation across the Optum newsroom, social media, and other owned digital channels. You will monitor conversations, trends and performance, translating signals into actionable recommendations for content and channel strategy.

You’ll partner with Optum Insight communications teams to connect business priorities with external audiences, bringing an audience lens into planning and helping align owned and earned