Director of Social Media Strategy & Operations - Remote

UnitedHealth-Grou; Boston (MA); Remote; USD 135,000 - 231,000; Full time

Job summary

UnitedHealth Group is seeking a Director of Social Media Operations to lead governance, strategy, and operations for social media and digital communications. This remote role reports to the VP of Social Media and requires collaboration across UnitedHealth Group, UnitedHealthcare, Optum, and external partners to ensure consistent processes and value delivery.

You will oversee policy updates, training programs, tool management, budgeting, and cross-functional coordination with legal, procurement,

Qualifications

• 9+ years in social media or digital marketing.
• Experience developing enterprise-wide social media governance programs, policies, and procedures.
• Experience managing social media technology platforms, tools, and vendor relationships.
• Experience driving organizational change management, process adoption, and operational excellence initiatives.
• Experience developing training, communication, and engagement programs to increase adoption of tools, processes, and policies.
• Experience managing budgets, contracts, RFPs, and vendor selection processes in a matrixed environment.
• Deep social media platform, content creation, discovery and process development experience.
• Proven ability to lead cross-functional initiatives involving communications, legal, compliance, procurement, marketing, and operations teams.
• Proven solid project management skills with the ability to manage multiple priorities in a complex enterprise environment.
• Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Support social media and digital governance across the organization to optimize processes and drive adoption.
• Identify operational gaps and implement solutions to improve efficiency and quality.
• Collaborate with legal, compliance and employee relations to update policies and distribution plans.
• Partner with employee communications to execute social media updates and training programs.
• Manage a best-in-class social media and digital comms tool set and vendor relationships.
• Oversee RFP processes with procurement to select tools within budget.
• Develop relationships with customer success managers to align with enterprise needs.
• Conduct regular account hygiene checks across channels and tools for security and accountability.
• Coordinate with finance to ensure chargebacks and budgets stay balanced.
• Lead team onboarding for new hires and partner vendors.

Skills

Governance

Vendor relationships

Budget management

Cross-functional leadership

Change management

Training programs

Project management

Social media platforms

Tools

Social media tools

Job description

UnitedHealth Group is seeking a Director of Social Media Operations to lead governance, strategy, and operations for social media and digital communications. This remote role reports to the VP of Social Media and requires collaboration across UnitedHealth Group, UnitedHealthcare, Optum, and external partners to ensure consistent processes and value delivery.

You will oversee policy updates, training programs, tool management, budgeting, and cross-functional coordination with legal, procurement,