Director, Social Media Strategy & Governance

NaviHealth; Boston (MA); Remote; USD 135,000 - 231,000; Full time

Benefits offered by this job

Comprehensive benefits

Equity stock purchase

401k contribution

Job summary

UnitedHealth Group is seeking a Director, Social Media Strategy and Operations to develop and govern enterprise social media and digital communications strategies across UnitedHealthcare, Optum, and related businesses. You'll align processes, tools, and risk while guiding governance and operational excellence.

You will lead cross-functional initiatives with legal, compliance, procurement, marketing, and operations; manage budgets, vendor relationships, and RFPs; mentor teammates; and drive

Qualifications

• 9+ years in social media or digital marketing.
• Experience developing enterprise-wide social media governance programs, policies, and procedures.
• Experience managing social media platforms, tools and vendor relationships.
• Experience driving organizational change and process adoption.
• Experience developing training, communication, and engagement programs to increase adoption of tools and policies.
• Experience managing budgets, contracts, RFPs, and vendor selection in a matrixed environment.
• Deep social media content creation, discovery, and process development experience.
• Ability to lead cross-functional initiatives across communications, legal, compliance, procurement, marketing and operations.
• Strong project management and organizational skills in a fast-paced enterprise.

Responsibilities

• Develop and govern enterprise social media and digital communications strategy and operations.
• Identify opportunities to optimize governance and processes across the organization.
• Partner with legal, compliance and employee relations to update policies and distribute plans.
• Lead onboarding for new hires and vendor partners.
• Manage social media and digital tools, tool adoption, and spend within budget.
• Oversee RFPs with procurement and stakeholders to select tools.
• Mentor junior team members and translate insights into action.

Skills

Social media leadership

Enterprise governance

Tool management

Change management

Training programs

Budget & procurement

RFPs & vendor selection

Cross-functional collaboration

Project management

Job description

UnitedHealth Group is seeking a Director, Social Media Strategy and Operations to develop and govern enterprise social media and digital communications strategies across UnitedHealthcare, Optum, and related businesses. You'll align processes, tools, and risk while guiding governance and operational excellence.

You will lead cross-functional initiatives with legal, compliance, procurement, marketing, and operations; manage budgets, vendor relationships, and RFPs; mentor teammates; and drive