Remote Social Media Manager - DTC Growth & Community

Lifescan; United States; À distance; USD 85 000 - 120 000; Plein temps

Résumé du poste

LifeScan seeks a Social Media Manager-DTC to drive content and engagement for the OneTouch direct-to-consumer business in the US. The role focuses on platform-native content across Instagram, Facebook, Reddit, TikTok, and paid channels, translating brand priorities into actionable social strategies and activations.

You will collaborate with the Marketing Manager – US Consumer and Retail Channel to propel DTC growth, traffic, conversion, and subscription while optimizing creative performance and

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Marketing, or related field.
• 4+ years of hands-on social media experience across organic and paid social, including direct content creation and publishing.
• Experience writing social copy and developing platform-native content across Instagram, Facebook, Reddit, TikTok, and/or similar platforms.
• Specific Reddit experience, including understanding of Reddit communities, platform culture, engagement, and content best practices.
• Experience developing or briefing creative assets for Meta advertising and using performance results to improve future creative.
• Experience supporting a direct-to-consumer, e-commerce, subscription, or performance marketing business preferred.
• Experience with social media management/listening tools (e.g., Sprout Social) and familiarity with Meta Ads Manager and web analytics (e.g., GA4).
• Preferred: experience in a regulated industry (HCP/Consumer/Pharma OTC & Medical Device or similar), working with Legal/Regulatory/MLR review processes.

Responsabilités

• Develop, write, schedule, and publish organic social content aligned with US consumer, brand, and DTC priorities across Instagram, Facebook, Reddit, TikTok, and other relevant platforms.
• Partner with the Marketing manager to translate annual and quarterly DTC priorities into social content & platform specific executions.
• Develop paid and organic DTC-focused content designed to move consumers through the funnel from awareness to consideration to trial, subscription and reorder.
• Identify relevant social trends, conversations, cultural moments, and platform behaviors that can inform content.
• Bring Reddit expertise, including platform culture, communities, content formats, engagement norms, and paid/organic opportunities.
• Develop and execute Reddit strategy and activations in support of DTC awareness, consideration and conversion goals.
• Develop, adapt & optimize DTC-focused social creative assets for Meta and other paid social platforms in partnership with internal teams, agencies, and creative resources.
• Review paid social performance to understand which creative, messaging, and formats are driving engagement, traffic, and conversion; use learnings to recommend and develop new creative iterations.
• Partner with media and agency teams on paid social execution, creative testing and optimization, with the core intent of driving qualified traffic to OT.com and supporting subscription conversion.
• Support social execution for the OneTouch subscription/reorder program and campaigns designed to drive qualified traffic, conversion, subscription and reorder on OneTouch.com.
• Manage day-to-day execution of applicable influencer campaigns in support of brand and DTC acquisition campaigns.
• Partner with the Marketing Manager, e-commerce, CRM/retention and Legal/Regulatory teams on DTC-driving campaigns and social executions that support acquisition, subscription and reorder objectives.
• Track organic social and creative performance including engagement, reach, and follower growth while monitoring DTC indicators such as traffic, conversion and subscription activity; translate learnings into actionable recommendations for future content and assets.

Connaissances

Social media strategy

Content creation

Copywriting

Reddit expertise

Analytics tracking

Influencer campaigns

Paid social optimization

Formation

Bachelor's degree in Marketing

Master's degree

Outils

Sprout Social

GA4

Meta Ads Manager

Description du poste

LifeScan seeks a Social Media Manager-DTC to drive content and engagement for the OneTouch direct-to-consumer business in the US. The role focuses on platform-native content across Instagram, Facebook, Reddit, TikTok, and paid channels, translating brand priorities into actionable social strategies and activations.

You will collaborate with the Marketing Manager – US Consumer and Retail Channel to propel DTC growth, traffic, conversion, and subscription while optimizing creative performance and