Social Media & DTC Growth Specialist

L2 Brands; Hanover (York County); On-site; USD 50,000 - 75,000; Full time

Job summary

L2 Brands is hiring a Social Media & DTC Marketing Specialist to own our organic social presence across Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn. You will plan the content calendar, shoot and edit short form video, grow communities, and tie posts back to traffic and sales for our DTC sites including L2Brands.com.

The role focuses on driving engagement, converting followers into customers, and collaborating with cross-functional teams to optimize campaigns.

Qualifications

• Experience managing brand social accounts across multiple platforms.
• Portfolio showcasing short-form video work.
• Understanding of how social content drives traffic and sales for a DTC/ecommerce business.

Responsibilities

• Own the social content calendar across every platform, keeping publishing consistent, on brand, and tied to product launches, promotions, and campaigns.
• Plan, shoot, and edit high quality photo and short form video content, including Reels, TikTok, and Shorts, that gets people to stop scrolling and engage.
• Grow and nurture social communities, building followers, reach, and engagement while staying on top of comments and DMs.
• Bring our brand story to life through original and user generated content.
• Coordinate social content with brand collaboration partners, including takeovers and co-marketing features.
• Track performance against social KPIs and report out using platform and analytics dashboards.
• Connect social content directly to DTC sales across L2Brands.com and additional branded storefronts, including social commerce on platforms like Instagram and TikTok.
• Partner with merchandising and art to turn new product launches into scroll stopping campaigns.
• Pull together monthly and biweekly reports from social platforms, Google Analytics, and Shopify, and translate the data into next steps.

Skills

Social media management

Video editing

Analytics & reporting

Content creation

Cross-channel marketing

Education

Bachelor's degree in marketing, communications, or related field

Tools

CapCut

Adobe Premiere

Photoshop

Canva

Job description

L2 Brands is hiring a Social Media & DTC Marketing Specialist to own our organic social presence across Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn. You will plan the content calendar, shoot and edit short form video, grow communities, and tie posts back to traffic and sales for our DTC sites including L2Brands.com.

The role focuses on driving engagement, converting followers into customers, and collaborating with cross-functional teams to optimize campaigns.