Remote DTC Social Media Manager - Growth & Content

LifeScan Scotland Ltd.; Idaho, United States, Northern America, Americas; Hybrid; USD 65,000 - 90,000; Full time

Job summary

LifeScan Scotland Ltd. is seeking a Social Media Manager-DTC to support the US Consumer & Retail Channel by developing and executing social content for the OneTouch DTC business.

You will act as the social media SME, crafting platform‑native content across organic and paid channels to drive qualified traffic, conversions, subscriptions and reorders. Reporting to the Marketing Manager – US Consumer and Retail, you’ll lead copywriting, Reddit activations, and DTC‑focused creative assets for Meta

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Marketing, or related field.
• 4+ years of hands‑on social media experience across organic and paid social, including direct content creation and publishing.
• Experience writing social copy and developing platform‑native content for Instagram, Facebook, Reddit, TikTok, and similar platforms.
• Specific Reddit experience, including understanding of Reddit communities, platform culture, engagement, and content best practices.
• Experience developing or briefing creative assets for Meta advertising and using performance results to improve future creative.
• Experience supporting a direct‑to‑consumer, e‑commerce, subscription, or performance marketing business preferred.
• Experience with social media management/listening tools (e.g., Sprout Social) and familiarity with Meta Ads Manager and GA4.
• Preferred: regulated industry exposure (HCP/Pharma OTC & Medical Device) and working with Legal/Regulatory/MLR.

Responsibilities

• Develop, write, schedule and publish organic social content across Instagram, Facebook, Reddit, TikTok and other platforms.
• Translate DTC and brand priorities into platform‑specific social content and executions.
• Create paid and organic DTC‑focused content to drive awareness, consideration, trial, subscription and reorder.
• Develop Reddit strategy and activations for DTC awareness and conversion goals.
• Develop, adapt and optimize social creative assets for Meta and other paid platforms with internal teams and agencies.
• Monitor paid social performance and iterate on creative messaging and formats.
• Support social for OneTouch subscription and influencer campaigns; collaborate cross‑functionally with marketing, e‑commerce, CRM and regulatory teams.
• Track organic performance and traffic/conversion metrics; translate insights into actionable content improvements.

Skills

Social media content creation

Copywriting for social platforms

Platform strategy

Education

Bachelor’s degree in Marketing, Communications, Digital Marketing, or related field

Tools

Sprout Social

GA4

Meta Ads Manager

Job description

LifeScan Scotland Ltd. is seeking a Social Media Manager-DTC to support the US Consumer & Retail Channel by developing and executing social content for the OneTouch DTC business.

You will act as the social media SME, crafting platform‑native content across organic and paid channels to drive qualified traffic, conversions, subscriptions and reorders. Reporting to the Marketing Manager – US Consumer and Retail, you’ll lead copywriting, Reddit activations, and DTC‑focused creative assets for Meta